How can you create a more memorable commercial with digital signage?

1 Use motion and interactivity

One of the advantages of digital signage is that it can display dynamic and interactive content that can capture the attention of your audience and invite them to interact with your brand. For example, you can use video, animation, or live feeds to showcase your product features, benefits, or testimonials. You can also use touchscreens, sensors, or QR codes to enable your audience to access more information, participate in surveys, or join your loyalty program. By using motion and interactivity, you can create a more immersive and memorable experience for your audience.

2 Be consistent and coherent

Another tip to create a more memorable commercial with digital signage is to be consistent and coherent with your brand identity, message, and tone. You want to make sure that your digital signage commercial aligns with your other marketing channels and platforms, and that it conveys a clear and compelling value proposition. You also want to use a consistent and coherent visual style, color scheme, font, and logo that reflect your brand personality and identity. By being consistent and coherent, you can build trust and recognition with your audience.

3 Segment and personalize

A third tip to create a more memorable commercial with digital signage is to segment and personalize your content according to your target audience and location. You can use data and analytics to understand the preferences, behaviors, and needs of your audience, and tailor your content accordingly. For example, you can use geofencing, weather, or time of day to trigger relevant and timely content that appeals to your audience. You can also use personalization tools, such as facial recognition or RFID, to deliver customized content based on the profile or preferences of your audience. By segmenting and personalizing, you can increase the relevance and impact of your content.

5 Be creative and original

A fifth tip to create a more memorable commercial with digital signage is to be creative and original. You want to use your digital signage as a platform to showcase your brand personality, story, and values. You also want to use your creativity to surprise, delight, or entertain your audience with unique and original content that differentiates you from your competitors. You can use humor, emotion, or storytelling to connect with your audience on a deeper level and create a lasting impression. By being creative and original, you can make your digital signage commercial more memorable and shareable.

6 Test and optimize

A sixth tip to create a more memorable commercial with digital signage is to test and optimize your content based on the feedback and results you get from your audience. You want to measure the performance of your digital signage commercial using metrics such as impressions, dwell time, engagement, conversion, or retention. You also want to collect feedback from your audience using tools such as surveys, social media, or reviews. By testing and optimizing, you can improve the effectiveness and memorability of your digital signage commercial and achieve your marketing goals.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?