How can you create more legible typography?

Crafting legible typography involves selecting fonts that are easy on the eyes, picking the right size and contrast for clarity, and ensuring comfortable spacing between lines and letters. Organize your text with clear headings and formatting while keeping everything consistent. Avoid using all capital letters excessively. It's also important to fine-tune letter and word spacing for a polished look. Finally, always test your choices to make sure they're easy to read and understand for your audience.

Choosing the right font is crucial for legible typography. It should match the message's tone, mood, and purpose, as well as suit the medium and audience. For instance, a formal document may require a serif font, while a web page may benefit from a sans-serif font. Consider the font's readability and versatility across different sizes, weights, and contexts. Careful font selection enhances communication and elevates the visual impact of your design.

Typography can boom or break your design. So it is one of the most important part of designing. One must clearly analyse the brand and have a good questionnaire with the clients to understand the vibes of the design. Because vibes of the project matters. For example: Serif fonts: formal/luxury Sans serif: informal/sometimes formal body text/ Slab serif: for defined headlines like "Chilli" flavored chips. Script fonts: a little playfulness to the design. The topic is endless as typography with mix and match do wonders. It is an art of a designer to find or create the best suitable for the project.

Choosing font is based on the brand tone of voice. There are two major type of fonts Serif and Sans-serif, both have significant usability. We can definitely pair Serif and Sans-serif as Heading and Description but we can't pair Serif and Serif, that will look weird. Similarly font family choosing also playing major role, we can't simply pair any two fonts together.

Choosing the right font is crucial for clear communication. Consider your audience's preferences and readability needs. Stick to legible options that match your brand's tone. Maintain consistency across all materials for brand recognition. Balance creativity with practicality, especially for body text. Test different fonts and solicit feedback to ensure effectiveness.

Contrast makes text stand out by using differences in color, size, and style. It helps draw attention to important information and improves readability. Play with colors, font sizes, and styles to create visual interest. Use bold colors and larger fonts for headlines, while keeping supporting text subtle. Strategic use of contrast enhances clarity and engages your audience effectively. Experiment with contrast to make your message shine and capture attention effortlessly.

Regardless of the colours you might be using, strong contrast = visibility. What's interesting is the research comparing dark text on light backgrounds, with light text on dark backgrounds. We're starting to see more websites offering 'Light mode / Dark mode' toggle switches. While personal preferences always come into play, the research is reasonably clear and unanimous - with dark text on light backgrounds being the clear winner. There are times at night when dark modes are sometimes preferrable, but studies have shown they can reduce comprehension and readability for many people. As a general rule, dark text on a light background is the best design choice for lengthy texts.

Simplicity in layout design is a powerful tool for enhancing clarity and engagement. Trim unnecessary elements and focus on the essentials to create a clean and intuitive user experience. Utilize white space strategically to guide the reader's attention and avoid visual clutter. Prioritize readability by choosing clean fonts and maintaining proper spacing between elements. Remember, simplicity doesn't mean sacrificing creativity; it's about delivering your message effectively. Embrace simplicity in your layout to streamline communication and leave a lasting impact on your audience.

Part of legibility is helping the reader to navigate lengthy texts. Good layout and organisation are needed to guide the reader from paragraph to paragraph, and column to column. Have a consistent direction across the page or screen, flowing text vertically or horizontally. Keeping this simple, and more importantly, consistent (ie. uniform) is key to legibility. You can also use design elements like Dropcaps and other pointers as visual cues, guiding the reader's attention to where the text begins.

Experimentation isn't just about trying new things; it's a catalyst for growth and learning. By stepping outside of your comfort zone, you open yourself up to new possibilities and insights. Each experiment, whether it succeeds or fails, offers valuable lessons and opportunities for development. Embrace the process of learning through experimentation, and don't fear failure—it's a stepping stone to success. Stay curious, stay humble, and let every experience be a chance to expand your knowledge and skills. With each experiment, you're not just learning; you're evolving into a better version of yourself.

Beware of your background choices. This connects to contrast again, but people often place text over images that damage legibility. This applies not only to photos, but graphic textures and patterns too. Try to keep the background 'flat' and without noise.

While legibility is part of design, it's also a vital part of good copywriting. And that responsibility is shared by the writer. There are many web apps available that incorporate Flesch–Kincaid readability tests. They can give you Readability scores for text inputs and guide the writing / editing process.

Balance. Light and dark, light or bold, thick or thin and most important thing before all of this, choose or designing a legible font to start with. Contrast in colors is important.