Mobile-friendly content is not only a matter of design, but also of trust. If you want to reach and engage your audience on their devices, you need to create content that is easy to read, navigate, and interact with, as well as credible, relevant, and valuable. In this article, you will learn how to create mobile-friendly content that builds trust by following six simple tips.
Responsive design is a technique that adapts your content to different screen sizes and orientations, ensuring a consistent and optimal user experience. Responsive design can help you avoid common issues such as text that is too small, images that are distorted, or buttons that are hard to tap. To use responsive design, you need to use flexible layouts, fluid grids, and media queries that adjust your content according to the device's capabilities.
It is inevitable to add robust introduction, & divide the content into small paragraphs to make it responsive. A summary, highlight keywords, key-phrases, eliminate unnecessary words, add images, & videos; short 60 character title (H1). A call to action creates a hook that engages users as they are just about to skip. Make it readable & understandable. Identify areas where supporting images can be added & white-spaces can be removed. But the content should always communicate a message, irrespective of its length. It should either be promotional or informative. Try to pass through the content marketing funnel. Gain an understanding of your target audience, how they think, what are they looking for, and how can you solve their pain points.
Images can enhance your content's appeal and comprehension, but they can also slow down your page loading time and consume your audience's data. To optimize your images for mobile devices, you need to compress them, resize them, and format them appropriately. You can use tools such as TinyPNG, ImageOptim, or WebP to reduce the file size of your images without compromising their quality. You can also use responsive images, which are images that change according to the screen resolution, using the <picture> or <srcset> elements.
Text is the core of your content, but it can also be challenging to read on a small screen. To simplify your text for mobile devices, you need to use clear and concise language, short and scannable sentences, and bullet points and subheadings to break up your text. You also need to use fonts that are legible and contrast well with the background, and avoid using too many colors or styles. You can use tools such as Hemingway, Grammarly, or Readable to check and improve your text's readability.
Value and relevance are the key factors that determine whether your audience will trust your content and take action. To provide value and relevance for mobile devices, you need to understand your audience's needs, preferences, and context, and tailor your content accordingly. You can use tools such as Google Analytics, Google Trends, or BuzzSumo to research your audience's behavior, interests, and questions. You can also use personalization, segmentation, and localization to deliver content that matches your audience's profile and location.
Credibility and authority are the aspects that make your content trustworthy and reliable. To establish credibility and authority for mobile devices, you need to use sources, evidence, and testimonials to support your claims, and cite them properly. You also need to use a consistent and professional tone, style, and voice, and avoid spelling, grammar, or factual errors. You can use tools such as Copyscape, Grammarly, or FactCheck to check and verify your content's originality, accuracy, and quality.
Engagement and feedback are the ways that you can connect with your audience and build a relationship based on trust. To encourage engagement and feedback for mobile devices, you need to use clear and compelling calls to action, such as subscribing, sharing, or buying, and make them easy to find and click. You also need to use interactive elements, such as polls, quizzes, or videos, and social media platforms, such as Facebook, Twitter, or Instagram, to invite your audience to participate and communicate with you and each other.
While writing content especially for a website, the first thing one needs to do is to preview the content & check if it’s optimized for a mobile device or not. To ensure your content is mobile friendly you might need to keep the content different or crisp or shorter version of sentences that is there on the website. You can also take help of AI tools to optimize the content for a mobile phone.