How can you create a mobile app usability report that is both informative and engaging?

1 Define your goals and audience

Before you start writing your report, you need to have a clear idea of what you want to achieve and who you are writing for. What are the main objectives of the usability test? What are the key questions that you want to answer? Who are the intended readers of the report? What are their expectations, needs, and preferences? How will they use the report? By defining your goals and audience, you can tailor your report to suit their context and interests.

2 Structure your report logically

A well-structured report is easier to read, understand, and act on. A common way to organize your report is to follow the STAR method: Situation, Task, Action, and Result. This means that you start with a brief introduction that describes the background, scope, and purpose of the usability test. Then, you outline the tasks that you asked the users to perform, the actions that you took to conduct the test, and the results that you observed and measured. Finally, you provide a summary of the main findings and recommendations, highlighting the strengths and weaknesses of the app.

4 Write clearly and concisely

The quality of your writing can make or break your report. You want to write in a clear, concise, and professional manner, avoiding jargon, ambiguity, and redundancy. Use simple and direct language, short sentences and paragraphs, and active voice. Use headings, subheadings, bullet points, and white space to break up your text and improve readability. Proofread and edit your report carefully, checking for grammar, spelling, punctuation, and formatting errors. You can also ask someone else to review your report and give you feedback.

5 Add a call to action

A mobile app usability report is not just a document that informs, but also a tool that persuades. You want your report to motivate your audience to take action, whether it is to implement your recommendations, approve your design, or hire you for more work. Therefore, you need to end your report with a clear and compelling call to action, telling your audience what you want them to do next. For example, you can ask them to contact you for more details, to schedule a meeting, or to sign up for a demo. Make your call to action specific, relevant, and easy to follow.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?