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How can you create a message that resonates with disengaged employees?

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Disengaged employees can cost your organization in terms of productivity, performance, and morale. As a motivational speaker, you want to create a message that can inspire, persuade, and motivate them to re-engage with their work and goals. But how can you do that effectively? In this article, you will learn some tips and techniques to craft a message that resonates with disengaged employees.

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1 Know your audience

Before you design your message, you need to understand who you are speaking to. What are the reasons for their disengagement? What are their pain points, challenges, and aspirations? What are their values, beliefs, and attitudes? You can use surveys, interviews, or focus groups to gather this information, or use existing data from your organization. The more you know your audience, the more you can tailor your message to their needs, interests, and emotions.

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Ulka Joshi

Assistant General Manager - Operations at DesignTech System Pvt Ltd. ( Infoway Technologies Pvt Ltd (ATC CDAC ACTS))
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Recognizing your staff as unique individuals and taking action to make sure they feel connected and valued again are the first steps towards reengaging and inspiring your team. These eight exercises will encourage and motivate your disengaged: 1. Assessing Workplace Engagement 2. Paying Attention to What Your Staff Is Saying 3. Addressing Employee Input 4. Establishing Objectives and Expectations 5. Recognizing Different Personality Types 6. Participation in Brainstorming 7. Promoting a Psychological Safety Culture 8. Expressing Appreciation and Acknowledgment

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Kathy (Rick) Draper

Kathy Draper Coaching - Professional Speaker??, Coach ??and Presenter??
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Do your research - A good speaker actually engages with the future audience and the people that hire them. Management and planner may not know what is going on at the employee level. Ask permission to do a survey or chat with individuals in the company.

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Amy Blankson

Professional Speaker | Science of Wellbeing + Tech/AI Expert | Social Innovator/ESG | Co-founder, Digital Wellness Institute | Harvard College | MBA@ Yale
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To create a message that resonates with disengaged employees, it's crucial to understand their unique perspectives, challenges, and motivations. Take the time to listen to their feedback, conduct surveys or focus groups, and gather insights into their concerns and interests. For example, if disengaged employees express frustration with communication issues within the organization, tailor your message to address these specific pain points and offer solutions that align with their needs.

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2 Define your purpose

Next, you need to clarify what you want to achieve with your message. What is the main goal or outcome you want to influence? Do you want to change their behavior, attitude, or belief? Do you want to inspire them to take action, overcome a challenge, or pursue a goal? Do you want to persuade them to adopt a new idea, strategy, or policy? Your purpose will guide your message structure, content, and tone.

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Amy Blankson

Professional Speaker | Science of Wellbeing + Tech/AI Expert | Social Innovator/ESG | Co-founder, Digital Wellness Institute | Harvard College | MBA@ Yale
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Clearly define the purpose of your message and how it connects with the disengaged employees' aspirations and the organization's goals. Ensure that your message communicates a compelling vision for the future and inspires action. For instance, if your goal is to reinvigorate employee morale and commitment, articulate a clear vision of the positive impact they can make through their contributions and how it aligns with the company's mission and values.

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3 Use stories and examples

One of the most powerful ways to connect with disengaged employees is to use stories and examples that illustrate your points. Stories and examples can capture their attention, stimulate their imagination, and appeal to their emotions. They can also make your message more relatable, credible, and memorable. You can use stories and examples from your own experience, from other successful people or organizations, or from your audience's context. Make sure they are relevant, realistic, and specific.

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Amy Blankson

Professional Speaker | Science of Wellbeing + Tech/AI Expert | Social Innovator/ESG | Co-founder, Digital Wellness Institute | Harvard College | MBA@ Yale
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Engage disengaged employees by incorporating relatable stories and examples that resonate with their experiences and emotions. Share anecdotes of individuals or teams who have overcome similar challenges or achieved success despite obstacles. For example, illustrate how perseverance, resilience, and teamwork have led to tangible results within the organization. By using storytelling techniques, you can captivate their attention, evoke empathy, and inspire them to re-engage with their work and the organization.

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4 Provide value and benefits

Another way to resonate with disengaged employees is to provide value and benefits that address their pain points, challenges, and aspirations. You need to show them how your message can help them solve a problem, improve a situation, or achieve a goal. You need to answer the question: what's in it for them? You can use facts, data, or testimonials to support your claims, but also use emotional language to convey the benefits. For example, instead of saying "this strategy will increase your sales by 10%", say "this strategy will help you earn more money, enjoy more freedom, and fulfill your potential".

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5 Call to action

Finally, you need to end your message with a clear and compelling call to action that tells your audience what you want them to do next. You need to make it easy, specific, and urgent for them to act on your message. You can use words like "now", "today", or "immediately" to create a sense of urgency . You can also use incentives, rewards, or consequences to motivate them to act. For example, instead of saying "I hope you will try this technique", say "If you try this technique today, you will see an immediate improvement in your results and satisfaction".

By following these tips and techniques, you can create a message that resonates with disengaged employees and motivates them to re-engage with their work and goals. Remember, as a motivational speaker, you have the power to influence, inspire, and persuade your audience with your words. Use them wisely and effectively.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a message that resonates with disengaged employees?

1

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3

4

5

6

1 Know your audience

2 Define your purpose

3 Use stories and examples

4 Provide value and benefits

5 Call to action

6 Here’s what else to consider

Motivational Speaking

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How can you create a message that resonates with disengaged employees?

1

2

3

4

5

6

1 Know your audience

2 Define your purpose

3 Use stories and examples

4 Provide value and benefits

5 Call to action

6 Here’s what else to consider

Motivational Speaking

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