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How can you create memorable characters and enemies that are visually distinct?

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Creating memorable characters and enemies that are visually distinct is a challenge for any game designer. You want your game to stand out from the crowd, to evoke emotions and reactions from your players, and to convey your story and gameplay. In this article, you will learn some tips and techniques to design characters and enemies that are both memorable and distinct, using examples from popular games.

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1 Define your style

The first step to create memorable and distinct characters and enemies is to define your style. Your style is the overall aesthetic and artistic direction of your game, which influences how your characters and enemies look, move, sound, and interact. Your style should match your genre, theme, tone, and target audience. For example, if you are making a horror game, you might want to use a dark, gritty, and realistic style, while if you are making a comedy game, you might want to use a bright, cartoony, and exaggerated style. Your style should also be consistent and coherent across your game, so that your characters and enemies fit in the same world and create a sense of immersion.

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Georgios Christou, PhD

Helping Software Developers Master Their Craft | Writing for Aspiring and Junior Software Developers | Software Development Consultant and Professor of Computer Science
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No matter what type of game, horror, medieval, futuristic, etc., keep your style constant. Look at famous artists, for example. While they painted many different pieces of art, their style and method is distinct, and this makes all of their works similar, in that they can be recognized as having been created by *that* particular artist. Once you have your style down, apply it to different genres and gain experience in designing different things in your particular style.

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2 Use shapes and colors

The second step to create memorable and distinct characters and enemies is to use shapes and colors effectively. Shapes and colors are powerful tools to communicate personality, mood, role, and affiliation of your characters and enemies. For example, you can use round shapes and warm colors to convey friendliness, innocence, and positivity, while you can use sharp shapes and cold colors to convey hostility, danger, and negativity. You can also use contrast and variation to create interest and diversity among your characters and enemies. For example, you can use different shapes and colors to distinguish between different factions, classes, or species of your characters and enemies.

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3 Add details and features

The third step to create memorable and distinct characters and enemies is to add details and features that enhance their identity and uniqueness. Details and features are the elements that make your characters and enemies more recognizable, relatable, and expressive. For example, you can add accessories, clothing, tattoos, scars, hair, facial expressions, gestures, and voices to your characters and enemies. Details and features should reflect the backstory, personality, culture, and motivation of your characters and enemies. For example, you can use details and features to show the origin, profession, status, or goal of your characters and enemies.

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4 Consider gameplay and story

The fourth step to create memorable and distinct characters and enemies is to consider how they relate to the gameplay and story of your game. Your characters and enemies should not only look good, but also play well and tell well. For example, you can design your characters and enemies to have different abilities, skills, strengths, weaknesses, and behaviors that suit the gameplay mechanics and challenges of your game. You can also design your characters and enemies to have different roles, relationships, conflicts, and arcs that suit the story and theme of your game. Your characters and enemies should be relevant and meaningful to the game experience.

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Georgios Christou, PhD

Helping Software Developers Master Their Craft | Writing for Aspiring and Junior Software Developers | Software Development Consultant and Professor of Computer Science
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How would you design the characters of a Shakespearean play? How would you design the characters of a Robert Ludlum thriller? How would you design the characters of a Jules Verne adventure? Take literature and turn it into art, always keeping true to your style. That way, you will never run out of examples to turn from written word to visual experiences! This practice will allow you to gain experience in taking a story and designing for it. And show your designs to other people to get feedback. It is never too late to learn to receive feedback, because only through receiving feedback will you learn how to integrate it into your designs.

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5 Test and iterate

The fifth step to create memorable and distinct characters and enemies is to test and iterate on your designs. Testing and iterating is the process of getting feedback, evaluating results, and making improvements on your designs. Testing and iterating can help you to identify and solve problems, to optimize and balance your designs, and to refine and polish your designs. You can test and iterate on your designs by using different methods, such as prototyping, playtesting, user testing, surveys, and analytics. You can also test and iterate on your designs by using different criteria, such as functionality, usability, aesthetics, and appeal.

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6 Learn from examples

The sixth and final step to create memorable and distinct characters and enemies is to learn from examples. Learning from examples is the process of studying and analyzing the character and enemy designs of other games, especially those that are successful, influential, or similar to your game. Learning from examples can help you to get inspiration, to understand best practices, and to avoid common mistakes. You can learn from examples by using different sources, such as books, articles, videos, podcasts, and blogs. You can also learn from examples by using different questions, such as what, how, why, and what if.

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Eric Gutierrez Jr.

Project Manager
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As an example, I tend to use cartoons, other games, and comics to see how they managed to visually separate the hero from the enemies. Do they use certain features like sharper lines, certain colors, or VFX? Learning from examples can quickly get you the answers you're looking for.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create memorable characters and enemies that are visually distinct?

1

2

3

4

5

6

7

1 Define your style

2 Use shapes and colors

3 Add details and features

4 Consider gameplay and story

5 Test and iterate

6 Learn from examples

7 Here’s what else to consider

Game Design

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How can you create memorable characters and enemies that are visually distinct?

1

2

3

4

5

6

7

1 Define your style

2 Use shapes and colors

3 Add details and features

4 Consider gameplay and story

5 Test and iterate

6 Learn from examples

7 Here’s what else to consider

Game Design

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