How can you create a marketing strategy that sets your Advertising consulting practice apart?

At this stage, when you define your TA it's also important to have a more of less clear picture of your offer funnel. For example: free 15 min consultation >> product packed services >> valuable strategy counselling

Focusing your efforts is key to standing out in this competitive industry. Rather than trying to be everything to everyone, identify who you uniquely want to serve. Do your research - which target markets are struggling the most? What specific pain points can you alleviate? Define your ideal client and customer avatar in detail. Get laser-focused on their core challenges, desires, pressures. Craft messaging showing you truly "get" their world in a way others don't. Carve out a niche so narrow, you own it. Only then can you build true authority, attract raving fans and charge top dollar. Specialize, my friend! That is the path to prosperity.

I'd say the consistent creating of valuable and engaging content is one of the most crucial commitment in this journey. Thus, it is important to be confident about your motivation triggers to keep yourself going this way.

Focus less on traditional advertising and more on developing high-quality content that educates and inspires. Grow an audience hungry for your strategic insights by publishing in-depth guides, case studies, and commentary on industry trends. Position yourself as a thought leader and give readers tangible strategies they can apply immediately. Promote this valuable reservoir of marketing wisdom across all channels. Soon, prospective clients will seek you out to tackle their toughest challenges, knowing your consultancy is unmatched in its expertise and dedication to clients' success. Content is king - use it to stand tall above the competition.

My experience to be consistent in LinkedIn posts is not just a ChatGPT help, but initial participation in the 2 month training, that helped me to grow the habit of positing twice a week.

Social media is where prospective clients spend most of their time. Dominate platforms like LinkedIn, Facebook and Twitter by sharing engaging videos and articles daily. Comment intelligently on industry discussions to display your expertise. Run targeted ads that hook viewers with compelling headlines then link to valuable lead magnets. Automate social posting and track engagement religously. Build an email list from these activities and nurture leads with a steady stream of informative emails. Hold interactive Live sessions to answer questions and showcase your consultancy. Those who stand out and deliver value on social will rise to the top. Make it your mission to own the online conversation in your field. Own it.

Building an email list is paramount to gaining marketing dominance. Give readers a reason to hand over their addresses by offering a useful freebie like a checklist or template. Design eye-catching sign up forms and place them across all your online touchpoints. Then deploy a strategic nurturing campaign to cement your expertise in subscribers' minds. Send valuable weekly notes or create an exclusive behind-the-scenes newsletter. Reward engagement with bonus content. Soon your list will be a steady stream of hot leads. Nurture them with an advisory spirit, not salesy spam. With time and care spent one-on-one, your readers will come to view you as the go-to expert. List building is long-game, but pays massive future dividends.

My Upwork work history is the most valuable asset of references I ever had through these almost 7 years of remote freelancing (and consulting).

Focus first on genuinely helping clients grow through innovative strategies tailored to their needs. Document your impact through real results and verified success stories. Then encourage referrals by empowering previous customers as brand ambassadors. Let their authentic experiences shine by circulating testimonials across relevant networks. This approach cultivates trust while organically amplifying your reach. Striving for excellence in client outcomes, not self-promotion, will establish you as a dedicated partner committed to shared success.

Bulk sheets (using excel) is one of the best ways to get results with Amazon PPC to lower your ACOS and scale a lot of actions quickly. The more skus, campaigns, and ad groups you have the harder it gets to manage. So using bulk sheets can allow you to setup macros or push button methods to adjust bids in mass across the whole account in 5 minutes. P.S. You can also download a backup of your advertising and it allows you to revert all changes should things not work out with your latest optimization.