How can you create a loyal community of brand ambassadors for your personal brand using web content?

My Top Tip: Write and record for your one ideal client. Picture them in your head. Give them a name. Know their language, their hobbies, their needs, wants, likes and frustrations. Only once you really dig deep and have created that avatar, can you write the exact content that's right! When recording a video, picture that person on the other end of the camera and talk to just that one person. It helps, a lot! Think of social media as having a one-on-one conversation 1000x over!

I like to approach content writing for my community as if I'm writing to my daughter. This means that to create a customer avatar, I need to know more than her age, gender, education, income, etc. I also need to tap into her psychographics. I need to know her interests, core values, lifestyle, personal goals, and causes she cares about. It is only when I nail down my ideal customer avatar that I can create content that tugs at their heartstrings. This is literally the first step in building a community of brand ambassadors.

I always go back to the Bob Burg quote, People buy and refer people they know, like and trust. Part of getting your audience to know you, is to know them. The more research, conversations, inquiry you have about your audience, the more likely you will be to create content and solutions that attract them.

I usually promote UGC; I encourage my audience to create content related to my brand. For example, in 2020, I published a book on personal branding, and the appendix is a glossary with 250 definitions created by my audience and referents in various sectors. That helped me a lot in the initial stages of the book: I was publishing definition by definition (with its author) in networks such as LinkedIn and others. In return, I sent the book home to many, signed and free of charge.

Imagine you're a storyteller wanting a dedicated audience. 1: Know Your Listeners: Understand their likes, challenges, and dreams. What stories would they love? 2: Group Them: New listeners: Just heard about you. Occasional listeners: Know a few tales. Super fans: Always awaiting the next story. 3: Craft Tales for Each: For newbies: Share your most exciting stories. Occasional ones: Dive deeper. Super fans: Offer behind-the-scenes looks. By tailoring your stories, not only will they keep coming back, but they'll also bring friends!

To create a community, don't just talk about what you do. Talk about who you are. People rally behind people they know, like, and trust. So start thinking beyond educational content and add inspirational content, and everyday relatable events and use these stories to reinforce your values. For example, your content could show why you started your business (not to make money), how you handle imposter syndrome, how you self-motivate, etc. Don't stick to just "educating".

Think of your content as a gourmet meal you're cooking for friends. Serve Up Value: Just as you'd choose tasty ingredients, make sure your content satisfies their hunger. It should inform, entertain, and connect with them. Add Your Special Sauce: Let your unique expertise and personality shine. Maybe you've got a quirky humor or deep insights. Blend that in! Stick to Your Recipe: Make sure your content feels like "you". If you're usually upbeat and lively, don’t suddenly go dark and mysterious. Keep It Fresh: No one likes stale food. Regularly update your content, and keep dishing out new, interesting bites. When your content feels like a feast, people will keep coming back for more!

One thing I would add to your paragraph is that creating a loyal community also requires engaging with your audience and building trust and rapport with them. You can do this by responding to their comments and feedback, asking them questions, inviting them to participate in polls or surveys, or offering them exclusive benefits or rewards. By doing this, you can show your audience that you care about them and value their opinions, which will make them more likely to stick with you and support your personal brand.

Eu costumo dizer que a sua marca pessoal é um bem muito valioso. Por isso, cuide bem da sua própria marca, independe de onde você esteja. Seja intencional, mostre quais problemas você resolve, a transforma??o gerada pelo seu trabalho e, principalmente, como você pode contribuir com as pessoas. A melhor maneira é compartilhando o seu conhecimento. Crie conteúdo para ajudá-las com o seu desenvolvimento, inspirá-las. Ao fazer isso, cria-se tribos com objetivos parecidos e que vai fazer com que essas pessoas te vejam como líder.

There's no shortcuts and no cheatcodes. Period. The only factor that matters about whether people become raving fans is if they love your content. Whether that's your posts, newsletter, courses or even services. The content and outcomes from these must overdeliver every time to ensure that you build trust in your brand and authority. With trust and authority, others can confidently co-brand themselves with you as ambassadors. Like finding a great parter and showing them off to your friends. Personal brand ambassadors will use WOM to do the same for you. Provide value, engage, communicate and build real relationships. That's the name of the game

Tips for Effective Distribution: Content Calendar: Plan your content in advance to ensure a consistent posting schedule across all platforms. Multi-Channel Approach: Don't put all your eggs in one basket. Utilize a mix of owned, earned, and paid media for a well-rounded strategy. Analyze and Adapt: Use analytics tools to track the performance of your content. Learn what's working and adapt your strategy accordingly. Engage: Don't just post content; interact with your audience. Reply to comments, ask for feedback, and encourage community discussions. By strategically distributing your content across these three types of media, you're more likely to reach a wider audience, engage your existing community, and build a loyal following.

Sometimes, it could be overwhelming to create content across social media platforms. So I often tell clients, "Go where your people are". What has been helpful to me is creating content that I can repurpose and share across platforms. For example, I take a blog post from my website, create LinkedIn posts with captions from it, create short-form videos out of it for Instagram, and use it over and over without the risk of boring my audience. If the post resonates with my audience, it gets more shares and reposts. That's me leveraging my earned media. And sometimes, I take those posts with high engagement and run ads for it. That way, I manage my content creation process without burning myself out.

Existem muitas estratégias. Deixe-me contar uma delas. 1. Comece decidindo qual é seu principal tema de conteúdo. 2. Depois pense quais s?o os tópicos centrais do seu tema. Aqueles que você acredita que sejam os mais centrais. 3. Agora, elabore alguns artigos estratégicos no linkedin sobre esses tópicos. Artigos que sejam o centro do que você acredita e que mais te representam. Esses artigos é que devem ser distribuídos em vários formatos e plataformas. O que tem acontecido comigo é que alguns artigos estratégicos meus publicados no LinkedIn, s?o encontrados por futuros clientes, na busca do google e por causa deles, as pessoas me contratam.

When it comes to building loyal brand ambassadors, the law of reciprocity works great. Beyond asking for feedback, running polls, and responding to comments, it's best practice to also leave thoughtful comments on the posts of your loyal fans. It's a step that too many professionals overlook, but one that can leapfrog your brand from hidden to global.

While you're building your brand, it's important to remember that you can only achieve success with an engaged audience. Engaging with your audience isn't just a nice-to-have; it's an essential component. Actively responding to comments, addressing questions, and participating in discussions on social media and your website shows a genuine commitment to fostering connections. This transforms passive observers into active participants, cultivating a strong sense of community and loyalty. This engagement builds trust and rapport and provides insights into your audience's preferences, enabling you to fine-tune your content strategy for better alignment with your dedicated followers' desires and expectations.

Todo mundo sabe a importancia de interagir. Mas como fazer isso. Aqui eu te conto o que funciona para mim. 1. Quando alguém pedir conex?o ou te seguir, pergunte pelos motivos da pessoa. 2. A primeira resposta geralmente é genérica, ent?o pergunte sobre qual momento da vida profissional a pessoa está passando. 3. Algumas pessoas dir?o sobre suas dores, dificuldades ou desafios. 4. Avalie que alívio imediato você pode oferecer para aquela pessoa: Um artigo que você já escreveu, um documento que você já produziu, um passo a passo sobre aquela situa??o, a indica??o de outra pessoa que pode ajudar, um link, um livro. Qualquer coisa que ofere?a um alívio rápido e imediato. Isso tem funcionado para mim.

Nurturing your audience is perhaps the most effective way to make them your loyal advocates. We often make the mistake of engaging with our customers only when we need "something" from them. But when we educate, inspire, and entertain (with no strings attached), it can create a raving tribe for your brand. So sometimes just show up and connect with them as you would to a friend. That way, when you have an ask, they'll be the first to go over and above to support you (or as we say in Nigerian creole, "Carry your matter for head").

The concept of creating a customer journey from awareness to advocacy is fundamental. It's about guiding your audience through various stages, ensuring they have a seamless and meaningful experience with your brand or community. Providing the right content at the right time is an effective way to keep your audience motivated and moving along this journey.

Empowering your audience is not just a strategy but a philosophy that revolves around building genuine relationships and partnerships. It's a win-win situation, benefiting both your brand and the community you've cultivated.

Depois que atendo uma pessoa que tem LinkedIn eu pe?o a ela que fa?a um depoimento. Mas aqui está um segredo. Eu pe?o a ela que responda três perguntas no seu depoimento. 1. O que a levou a buscar meu servi?o. 2. como foi a experiência comigo e 3. O que foi transformado nela, o que aprendeu e como ela está melhor preparada para seu futuro. Ao pedi para que essas perguntas sejam respondidas eu tenho depoimentos mais pessoais, profundos e voltados para o que aconteceu na vida das pessoas e n?o apenas elogios superficiais sobre mim. Você pode fazer o mesmo com seus colegas, chefes e qualquer pessoa que trabalhou com você. Assim que terminar um projeto pe?a um depoimento usando essas perguntas. Você verá a diferen?a dos depoimentos.

Serve up content on a silver platter! Break it down into bite-sized pieces: blog posts, videos, infographics, the whole shebang. Make it informative, entertaining and shareable. Share your content on social media like it's hot gossip at a high school reunion. Engage with your audience, respond to comments and keep the conversation spicy. Slide into their DMs (figuratively) like the smooth operator you are. Encourage your community to create content of their own. Showcase their success stories and let them take the spotlight. Give them the mic and watch them drop the wisdom.