How can you create linkable assets for your link building campaigns?

1 What are linkable assets?

Linkable assets are any type of content that provides useful information, solves a problem, answers a question, entertains, educates, or inspires your target audience. They are not just blog posts or articles, but can also be infographics, videos, podcasts, ebooks, guides, tools, quizzes, surveys, case studies, and more. The key is to create content that is original, engaging, and shareable, and that showcases your expertise, authority, and trustworthiness.

3 How to create linkable assets?

When creating linkable assets, you should consider the format and style that best suit your goals and audience. You can choose from infographics, videos, podcasts, ebooks, guides, tools, quizzes, surveys, or case studies. To ensure your content stands out, use clear and catchy titles and headlines that capture attention. Include high-quality images, graphics, or audio to enhance your content. Keep the language simple and concise while providing data and evidence to support your claims. Finally, add calls to action, social buttons, or incentives to encourage engagement.

4 How to promote linkable assets?

Creating linkable assets is only half the battle; you must also promote them to your target audience and potential linkers. SEO techniques can be used to optimize your content for search engine rankings, while social media platforms can be used to share your content with followers and influencers. Additionally, email marketing can be employed to send your content to subscribers and leads, and guest posting can be used to publish your content on other authoritative websites. Lastly, outreach can be utilized to contact relevant websites, bloggers, journalists, or experts and pitch your content as a valuable resource or source.

5 How to measure linkable assets?

The final step in creating linkable assets is to measure their performance and impact on your SEO and business goals. You can use various tools and metrics, such as link metrics, traffic metrics, engagement metrics, and conversion metrics to track and analyze your linkable assets. Link metrics provide indicators of the quantity and quality of links that your content has earned, while traffic metrics provide indicators of the visibility and popularity of your content. Engagement metrics indicate the interest and satisfaction of your audience, and conversion metrics indicate the action and value of your audience. By measuring your linkable assets, you can gain valuable insights to help you improve your content, optimize your strategy, and achieve your goals.