Link building is a vital part of SEO that can boost your rankings and traffic. But how do you create a link building campaign that targets specific keywords? In this article, you will learn how to plan, execute, and measure a keyword-focused link building strategy in six steps.
The first step is to identify the keywords that you want to rank for. You can use tools like Google Keyword Planner, Moz Keyword Explorer, or SEMrush to find relevant and popular keywords in your niche. You should also analyze your competitors' keywords and see what gaps you can fill. Choose keywords that have high search volume, low competition, and match your audience's intent.
Este es sin duda el punto más importante de toda labor SEO y, pese a que nos gustaría pensar que es una cuestión netamente numérica y matemática, tiene una importante parte de psicología ya que muchas veces el propio due?o de la empresa no conoce realmente a su target o a targets potenciales que tiene desentendidos.
The next step is to find websites that can link to your content. You can use tools like Ahrefs, Majestic, or Link Explorer to find sites that already link to your competitors, your industry, or your target keywords. You can also use Google search operators, such as "keyword" + "write for us" or "keyword" + "resources", to find sites that accept guest posts or link to useful content. Make a list of potential link sources and prioritize them based on their authority, relevance, and traffic.
The third step is to create content that is worth linking to. Your content should be original, informative, engaging, and optimized for your target keywords. You can use different formats, such as blog posts, infographics, videos, or case studies, to appeal to different audiences and link sources. You should also include internal links to your other relevant pages and external links to authoritative sources. Make sure your content is easy to read, share, and link to.
"En la variedad está el gusto" decía el refrán y en el caso del SEO no puede tener más valor. Personas diferentes, diferentes formas de acceder a la información e incluso de navegar. Es por ello que, además del contenido en sí, también debemos cuidar el emplazamiento para que sea variado en ubicación y en formato.
The fourth step is to contact the websites that you want to get links from. You can use tools like Hunter, Voila Norbert, or Find That Email to find the email addresses of the site owners, editors, or bloggers. You should craft a personalized and compelling email that introduces yourself, explains why you are reaching out, and offers value to them. You can also follow up with them if you don't get a response. Be polite, respectful, and professional in your outreach.
The fifth step is to monitor and track the results of your link building campaign. You can use tools like Google Search Console, Google Analytics, or Linkody to see how many links you have acquired, where they are coming from, and how they are affecting your rankings and traffic. You should also check the quality and relevance of your links and remove or disavow any spammy or harmful ones. You should also thank the sites that have linked to you and maintain a good relationship with them.
The sixth and final step is to evaluate and improve your link building strategy. You should measure the impact of your links on your SEO goals, such as keyword rankings, organic traffic, conversions, and revenue. You should also analyze what worked and what didn't in your campaign and learn from your successes and failures. You should also look for new opportunities and trends to expand your link building efforts and stay ahead of your competitors.
En mi experiencia diría que no llega con los números (por lo menos no a la hora de comenzar) Hay que salir y conocer a quién nos dirigimos, cómo habla, cómo funciona y, por otra parte, a qué personas que no son del target principal pueden interesar nuestro producto. Insistiría siempre en dedicar el máximo mimo a la auditoría inicial.