全部

How can you create lasting relationships with clients as an account manager?

由人工智能和领英社区提供技术支持

As an account manager, you are the bridge between your clients and your company. Your role is to understand their needs, communicate their feedback, and deliver value. But how can you go beyond the transactional aspects of your job and create lasting relationships with your clients? Here are some tips to help you build trust, loyalty, and satisfaction.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Adrián Galeana Plancarte

Sostenibilidad Corporativa. ESG. Acción Ambiental

1 Know your clients

The first step to creating lasting relationships is to know your clients well. This means not only knowing their business goals, challenges, and preferences, but also their personalities, interests, and values. You can use various tools and methods to gather this information, such as surveys, interviews, CRM systems, and social media. The more you know your clients, the more you can tailor your communication, service, and solutions to their needs.

添加您的观点

Adrián Galeana Plancarte

Sostenibilidad Corporativa. ESG. Acción Ambiental
举报内容
Un gran maestro de las ventas me ayudaba a entender la semántica de ventas en algún momento hace unos a?os: es importante valorar la combinación de logro y resultado. Las personas obtienen logros, las empresas resultados. La combinación de logro y resultado varía en cada proceso de compra y existe una gran variación: si es 80%-20% o 50%-50%. La habilidad del vendedor de determinar que tanto la persona está comprando y que tanto la empresa está comprando, hará que suba la efectividad de la venta. Para este análisis conviene hacer el análisis del contexto tanto de la empresa (si hay algún evento que empuje la decisión en cierto sentido) como de la persona (antigüedad en el puesto, nivel en el organigrama, nivel de conflicto en el área).

已翻译

赞
Gebrekidan Berhe

Dedicated Sales Leader | Expert in Driving Revenue Growth & Team Success
举报内容
The first step is always to know your clients because your first impression is your last impression. If you do enough research on what your client want what their goal is and the way they want to reach their goals is your first step in creating a lasting relationship and the other important thing is DO NOT lie to your customers, how ever hard the truth is deal with it, it will be your learning moment in dealing with challenges but for the client it means they can trust you!!

已翻译

赞

2 Communicate effectively

Communication is the key to any successful relationship, and especially to account management. You need to communicate regularly, clearly, and professionally with your clients. You need to update them on the progress of their projects, inform them of any issues or changes, and solicit their feedback and input. You also need to listen actively, empathize, and acknowledge their concerns and expectations. Communication is not only about words, but also about tone, body language, and timing.

添加您的观点

Martin Werdier

Empowering Industries with Cutting-Edge Manufacturing Solutions
举报内容
Empathy and intuition play critical roles in effective communication, allowing individuals to connect on a deeper level and anticipate the needs and responses of others. However, these qualities must be complemented by actively asking questions to confirm a shared understanding of the situation. This approach ensures that assumptions do not replace clarity and that both parties are aligned in their perspectives and objectives. It's the combination of emotional intelligence and thoughtful inquiry that underlines truly successful and clear communication.

已翻译

赞

3 Add value

Adding value means going beyond your contractual obligations and providing extra benefits to your clients. You can add value by offering insights, suggestions, or resources that can help them solve their problems or achieve their goals. You can also add value by anticipating their needs, exceeding their expectations, or surprising them with something positive. Adding value shows that you care about your clients and that you are invested in their success.

添加您的观点

4 Be reliable

Reliability is the foundation of trust, and trust is essential for lasting relationships. You need to be reliable in delivering what you promise, meeting deadlines, and following up on your commitments. You also need to be reliable in being consistent, honest, and transparent with your clients. You need to avoid making excuses, blaming others, or hiding mistakes. If you make a mistake, own it, apologize, and fix it. Reliability builds your credibility and reputation as an account manager.

添加您的观点

5 Seek feedback

Seeking feedback is a way of showing your clients that you value their opinions and that you are willing to learn and improve. You can seek feedback by asking questions, conducting surveys, or requesting testimonials. You can also seek feedback by observing your clients' behavior, reactions, and satisfaction levels. Seeking feedback helps you identify your strengths and weaknesses, adjust your strategies, and measure your performance. It also helps you demonstrate your respect and appreciation for your clients.

添加您的观点

6 Nurture relationships

Nurturing relationships means maintaining and strengthening your connections with your clients over time. You can nurture relationships by staying in touch, showing interest, and celebrating milestones. You can also nurture relationships by providing ongoing support, sharing relevant information, and offering referrals or introductions. Nurturing relationships helps you retain your clients, increase your referrals, and create advocates for your company.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Client Relations

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

How can you create lasting relationships with clients as an account manager?

1

2

3

4

5

6

7

1 Know your clients

2 Communicate effectively

3 Add value

4 Be reliable

5 Seek feedback

6 Nurture relationships

7 Here’s what else to consider

Client Relations

给文章评分

感谢您的反馈

更多Client Relations相关文章

更多相关阅读内容