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How can you create a killer keyword strategy?

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If you want to rank higher on Google and drive more organic traffic to your website, you need a killer keyword strategy. Keywords are the words and phrases that your target audience uses to search for information, products, or services online. By optimizing your content for the right keywords, you can match your offer to their intent and increase your chances of attracting and converting them. But how do you create a killer keyword strategy? Here are some steps to follow.

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Muhammad Muneeb uddin

SEO | SEM | ASO | Brand and eCommerce Specialist

1 Define your goals

Before you start researching keywords, you need to have a clear idea of what you want to achieve with your content. What is the purpose of your website? Who is your ideal customer? What problems do you solve for them? What actions do you want them to take? By defining your goals, you can align your keyword strategy with your business objectives and measure your results.

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Muhammad Muneeb uddin

SEO | SEM | ASO | Brand and eCommerce Specialist
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Here is the list to create killer keyword strategy 1) Understand Goals 2) Know The Audience 3) Competitor Analysis 4) Use Keyword Research Tools 5) Keyword Relevance 6) Long-Tail Keywords 7) Keyword Grouping 8) Content Strategy 9) Monitor and Adjust 10) Local SEO 11) Quality Over Quantity 12) User Intent, Testing and Experimentation

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2 Analyze your competitors

One of the best ways to find out what keywords work in your niche is to look at what your competitors are doing. You can use tools like SEMrush, Ahrefs, or Moz to spy on their keyword rankings, traffic, and content. You can also browse their websites and social media to see what topics and keywords they use. By analyzing your competitors, you can identify gaps and opportunities in the market and learn from their strengths and weaknesses.

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3 Use keyword research tools

Once you have a list of potential keywords from your goals and competitors, you need to validate and refine them with keyword research tools. These tools can help you find more keyword ideas, check their search volume, difficulty, and relevance, and group them into categories or themes. Some of the most popular keyword research tools are Google Keyword Planner, Ubersuggest, and AnswerThePublic.

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4 Choose your primary and secondary keywords

After using keyword research tools, you should have a large pool of keywords to choose from. However, you can't use them all in your content. You need to prioritize and select the most relevant and effective ones for your pages. You should choose one primary keyword per page, which is the main focus and target of your content. You should also choose a few secondary keywords, which are related to your primary keyword and support your content. You should aim for a balance between high-volume and low-competition keywords that match your audience's intent and your goals.

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Muhammad Muneeb uddin

SEO | SEM | ASO | Brand and eCommerce Specialist
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Choose your primary and secondary keywords You should also use supporting and localized keywords. Localization is very important now days.

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5 Map your keywords to your content

The final step of creating a killer keyword strategy is to map your keywords to your content. This means assigning your primary and secondary keywords to each page of your website, based on the topic, format, and purpose of the content. You should also consider the user journey and the stage of the funnel that each page belongs to. By mapping your keywords to your content, you can ensure that your content is relevant, consistent, and optimized for SEO.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a killer keyword strategy?

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1 Define your goals

2 Analyze your competitors

3 Use keyword research tools

4 Choose your primary and secondary keywords

5 Map your keywords to your content

6 Here’s what else to consider

Search Engine Optimization

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