How can you create a killer email sequence after a trade show?

1 Define your goals

Before you start writing your emails, you need to define your goals for the sequence. What do you want your prospects to do after receiving your emails? Do you want them to book a demo, download a resource, sign up for a webinar, or buy your product? Depending on your goals, you'll need to tailor your email content, tone, and call-to-action accordingly. You'll also need to decide how many emails to send, how often, and how to segment your audience based on their interests, needs, and behaviors.

2 Write a catchy subject line

When prospects receive your email, the subject line will be the first thing they see. This is key in determining whether they open it or not. To ensure your email is opened, you need to craft a catchy subject line that grabs their attention and entices them to click. Consider personalizing the subject line with their name, company, or location. You can also use urgency, curiosity, intrigue, humor, benefits, value, or results to make it more compelling. For example, you could write "Last chance", "You won't believe this", "The one thing you need to know", or "How to boost your sales by 50%".

4 Include a clear call-to-action

The last and most important part of your email sequence is to include a clear call-to-action (CTA) that tells your prospects what you want them to do next. Your CTA should be tailored to your goals for the sequence and should be specific, actionable, and urgent. Buttons, links, or images can help make your CTA stand out and easy to click. Some effective CTAs could be "Book your free demo now," "Download your free ebook here," "Register for the webinar today," "Claim your special offer before it expires," or "Buy now and save 20%."