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How can you create infographics that attract backlinks and shares?

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Infographics are visual representations of data, facts, or ideas that can help you communicate complex information in an engaging and easy-to-understand way. They are also powerful tools for content promotion and distribution, as they can attract backlinks and shares from other websites and social media platforms. But how can you create infographics that stand out from the crowd and generate interest from your target audience? Here are some tips to help you design and optimize your infographics for SEO.

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1 Choose a relevant and catchy topic

The first step to creating a successful infographic is to choose a topic that is relevant to your niche, your audience, and your goals. You want to pick a topic that is interesting, timely, and useful, and that can showcase your expertise or unique perspective. You also want to make sure that your topic has enough data or information to support your main message and that it is not too broad or too narrow. A good way to find topic ideas is to use keyword research tools, social media trends, or industry news.

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Kyle Gray

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Choosing a topic can be difficult if you don't have any inspiration, like writing a story from scratch on a blank piece of paper. Look at what problems or challenges your clients have, write them all down and perhaps that will stir up some ideas of a journey you can paint in your infographic. You could look at trending posts on the social channels your target audience typically consume content. Lastly, if you're really struggling, you can always use AI to generate some initial ideas that you can build on from your own experience.

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2 Create a clear and compelling story

The next step is to create a story that guides your audience through your infographic and delivers your key points. You want to have a clear and compelling narrative that hooks your viewers, provides context and background, explains the data or facts, and ends with a conclusion or a call to action. You also want to use a logical and consistent structure that follows the inverted pyramid model, starting with the most important information and then adding more details as you go along. A good way to create a story is to use an outline or a storyboard that helps you organize your ideas and flow.

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Kyle Gray

Producer at Phantom ??
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Some of the best infographics take you on a journey of learning and discovery. Think about the journey your clients go through, starting with the initial challenges they face, then looking at why they should care about your solution - whats the big deal? You can then use your product or service as the hero to save them, and use relevant social proof to demonstrate how it's been successful for others. Then think about the emotions this has helped your clients to feel and why, along with tangible outputs and results that they will get from working with you. A soft CTA to learn more or direct them to another useful resource will usually work better than a hard sell here.

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3 Design an attractive and readable layout

The third step is to design a layout that makes your infographic attractive and readable. You want to use a layout that matches your topic, your story, and your brand identity, and that enhances the visual appeal and the readability of your content. You also want to use a layout that follows the best practices of web design, such as using white space, contrast, alignment, hierarchy, and balance. A good way to design a layout is to use a grid system that helps you divide your infographic into sections and elements.

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4 Use high-quality and relevant visuals

The fourth step is to use high-quality and relevant visuals that complement your story and your layout. You want to use visuals that illustrate your data, facts, or ideas, and that add value and interest to your content. You also want to use visuals that follow the best practices of graphic design, such as using colors, fonts, icons, images, charts, and graphs that are consistent, appropriate, and easy to understand. A good way to use visuals is to use a visual hierarchy that helps you emphasize the most important elements and guide the eye movement of your viewers.

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5 Optimize your infographic for SEO

The last step is to optimize your infographic for SEO, so that it can rank well on search engines and reach more potential viewers. You want to optimize your infographic for SEO by using keywords, titles, alt text, captions, meta tags, and schema markup that describe your content and match the search intent of your audience. You also want to optimize your infographic for SEO by using a responsive design, a fast loading speed, and a user-friendly format that make your content accessible and enjoyable on any device and browser. A good way to optimize your infographic for SEO is to use a tool or a plugin that helps you check and improve your technical and on-page factors.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create infographics that attract backlinks and shares?

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1 Choose a relevant and catchy topic

2 Create a clear and compelling story

3 Design an attractive and readable layout

4 Use high-quality and relevant visuals

5 Optimize your infographic for SEO

6 Here’s what else to consider

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