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How can you create an impressive traditional animation portfolio for film, television, and advertising?

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If you love drawing and storytelling, traditional animation can be a rewarding and exciting career path. However, to land your dream job in film, television, or advertising, you need to showcase your skills and creativity in a professional and captivating portfolio. In this article, we will share some tips on how to create an impressive traditional animation portfolio that can impress potential employers and clients.

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1 Know your audience

Before you start working on your portfolio, you need to research and understand the specific requirements and preferences of your target industry and audience. For example, if you want to work in feature films, you need to demonstrate your ability to create realistic and expressive character animations that match the style and tone of the genre. If you want to work in advertising, you need to show your versatility and adaptability to different formats, platforms, and messages. You also need to consider the technical aspects of your portfolio, such as the format, resolution, length, and file size, and make sure they are compatible with the submission guidelines and expectations of your audience.

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Haseeb Ahsan

Motion Graphics | Animator | Editor | Colorist
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When updating my portfolio for the explainer video industry, I focused on creating clear, concise, and engaging animations that effectively communicate complex ideas. This targeted approach helped me receive positive feedback and increased my chances of landing relevant opportunities, emphasizing the importance of aligning your portfolio with industry expectations for successful career advancement.

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2 Showcase your best work

Your portfolio should highlight your strengths and showcase your best work that reflects your personal style and vision. You should select your projects carefully and only include the ones that demonstrate your proficiency in the core principles of animation, such as timing, spacing, easing, squash and stretch, anticipation, follow-through, and overlap. You should also avoid repeating the same type of animation or using generic templates or presets. Instead, you should aim to create original and diverse animations that showcase your range of skills, techniques, and tools. You should also pay attention to the quality and polish of your work, and make sure it is free of errors, glitches, or inconsistencies.

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Mark Simon

Godfather of Storyboarding - Stranger Things/TWD - TEDx Speaker
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Start your portfolio with your best work. End it with your best work. In the middle, only show your best work. If you only have a few pieces left, that's better than a big portfolio with some sub-standard pieces. You will be judged on the worst parts of your portfolio, as you are saying you think it's good enough.

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3 Tell a story

One of the most important aspects of traditional animation is storytelling. Your portfolio should not only display your technical skills, but also your ability to convey emotions, personalities, and narratives through your animations. You should choose projects that have a clear and engaging story arc, with a beginning, a middle, and an end. You should also use elements such as camera angles, lighting, sound, and dialogue to enhance the mood and atmosphere of your animations. You should also consider adding some context and background information to your portfolio, such as the concept, inspiration, or purpose of each project, and how you approached the creative process.

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4 Update and refine your portfolio

Your portfolio is not a static document, but a dynamic and evolving reflection of your growth and development as a traditional animator. You should always keep your portfolio updated and refined, and remove any outdated or irrelevant projects that no longer represent your current skills and goals. You should also seek feedback and criticism from your peers, mentors, or professionals in the industry, and use it to improve and polish your portfolio. You should also review and analyze your portfolio regularly, and identify your strengths and weaknesses, and areas for improvement.

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Mark Simon

Godfather of Storyboarding - Stranger Things/TWD - TEDx Speaker
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Always try to make your next project your best work, and replace older pieces in your portfolio with your newer and better pieces.

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5 Be professional and organized

Your portfolio is not only a showcase of your work, but also a representation of your professionalism and personality. You should make sure your portfolio is well-organized and easy to navigate, with a clear and consistent layout, design, and structure. You should also include your contact information, resume, and a brief introduction or bio that summarizes your background, skills, and interests. You should also use a professional and appropriate platform or format to present your portfolio, such as a website, a video reel, or a PDF file, and make sure it is accessible and functional on different devices and browsers.

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6 Be yourself and have fun

Finally, your portfolio should reflect your passion and enthusiasm for traditional animation, and show your potential employers and clients who you are and what you can do. You should not be afraid to express your creativity and originality, and show your personal voice and vision in your work. You should also have fun and enjoy the process of creating your portfolio, and use it as an opportunity to learn new skills, experiment with new ideas, and challenge yourself as a traditional animator.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mark Simon

Godfather of Storyboarding - Stranger Things/TWD - TEDx Speaker
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Put your contact info, all of your contact info, on every portfolio page and every website page. Make it easy for a client to reach out to you the moment they have seen enough and want to hire you. Don't use forms. Clients need to be able to reach you immediately, or someone else will get the gig.

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How can you create an impressive traditional animation portfolio for film, television, and advertising?

1

2

3

4

5

6

7

1 Know your audience

2 Showcase your best work

3 Tell a story

4 Update and refine your portfolio

5 Be professional and organized

6 Be yourself and have fun

7 Here’s what else to consider

Animation

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How can you create an impressive traditional animation portfolio for film, television, and advertising?

1

2

3

4

5

6

7

1 Know your audience

2 Showcase your best work

3 Tell a story

4 Update and refine your portfolio

5 Be professional and organized

6 Be yourself and have fun

7 Here’s what else to consider

Animation

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