A coaching newsletter is a powerful tool to connect with your audience, showcase your expertise, and generate leads for your coaching business. But how do you create a great coaching newsletter that stands out from the crowd and delivers value to your readers? Here are some tips to help you craft a compelling and engaging newsletter that will boost your coaching brand and reputation.
Before you start writing your newsletter, you need to have a clear idea of what you want to achieve with it. What is your main goal? Who is your target audience? What are their pain points, challenges, and aspirations? How can you help them with your coaching services? Having a clear purpose will help you define your newsletter's tone, style, format, and content.
There are different types of newsletters that you can use for your coaching business, depending on your purpose and audience. For example, you can use a curated newsletter to share valuable resources, tips, and insights from other sources that are relevant to your niche. You can use an educational newsletter to teach your readers something new or useful that relates to your coaching expertise. You can use a promotional newsletter to showcase your coaching offers, testimonials, or case studies. Or you can use a personal newsletter to share your stories, experiences, or opinions that resonate with your readers. Choose a format that suits your goals and your audience's preferences.
As a coach, crafting a standout newsletter is about infusing it with my unique perspective and inspiring content. I love to provoke thought with questions that invite introspection, creating a space for personal growth. Incorporating my favorite motivational ideas and quotes, I aim to uplift and empower my readers on their coaching journey.
Writing engaging content for your newsletter is essential for its success. You want to capture your readers' attention and motivate them to take action. To accomplish this, use catchy and clear subject lines, short and simple sentences and paragraphs, subheadings, bullet points, images, emojis, stories, anecdotes, examples, metaphors, questions, polls, quizzes, challenges, calls to action, links, buttons or offers. Doing so will help you create an informative and inspiring newsletter that your readers will enjoy!
Try not to fall in the too common "hook" and "answer at the end of the text" trap. I believe it starts to anger the readers as this has become a click bait trend that shows that there is no substance.
In my experience it is important to spend time understanding your unique voice. What are you passionate about that would connect with your audience? Spend time crafting out your experience and how you have supported leaders and their teams to achieve success. Tell the story of where the coaching engagements started and what were the results at the end of the sessions. Too often instead of writing through your unique experiences, coaches will attempt to use other materials to share, quote, or reference in their newsletters. Connecting your audience with WHY you do what you do and how you assist those you work will support understanding of the impact and value you deliver. Share your unique voice consistently with intention.
One of the keys to creating a great coaching newsletter is to be consistent and reliable with your frequency and quality. You want to establish a regular schedule and stick to it, so that your readers know when to expect your newsletter and look forward to it. You also want to maintain a high standard of quality and value in your content, so that your readers trust you and respect you as a coach. Consistency and reliability will help you build a loyal and engaged audience that will support your coaching business.
Try to find a good pace, how often would you appreciate a reminder, a follow up or a tips? To do weekly newsletter often becomes too intrusive and mailbox fillers unless you have this very continuous relation with your clients.
Finally, you want to track and improve your newsletter performance over time. You want to measure how well your newsletter is reaching, engaging, and converting your readers. You can use various metrics and tools to track your newsletter performance, such as open rates, click-through rates, unsubscribe rates, feedback, and conversions. You can also use surveys, polls, or questions to ask your readers for their opinions, suggestions, or requests. Based on the data and feedback you collect, you can tweak and improve your newsletter content, format, style, and frequency to optimize your results and achieve your goals.
Do not miss on the statistics of your system. What CTA buttons are clicked, is there a link between them? Are they more interesting, are they informative or anything else.