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How can you create game art that is both engaging and easy to implement?

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Game art is a crucial element of game design, as it can attract players, convey the mood and theme of the game, and enhance the gameplay experience. However, creating game art can also be challenging, especially for indie developers or small teams who have limited time and resources. How can you create game art that is both engaging and easy to implement? Here are some tips and tricks to help you out.

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Garry Sands

Business Development & Strategy Leader | 15+ Years Driving Growth in Big Tech, Gaming and Operations
Ahmed Al Helwany

Inspiring Minds in Tech Innovations ?? | Content Creator ?? | Game Concept Designer ??
Fritz M.

Technical Game Designer @ Mayhem Studios | Sr. Game Programmer | Love Systems, Mechanics, Levels, and Gameplay. Can't…

1 Choose a style that suits your game

The first step is to decide on the overall style and aesthetic of your game art. This will depend on the genre, tone, and message of your game, as well as your target audience and platform. For example, if you are making a horror game, you might want to use dark and realistic graphics, while if you are making a casual puzzle game, you might want to use bright and cartoonish graphics. The style of your game art should also match the style of your game mechanics and narrative, so that they create a coherent and immersive experience for the players.

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Garry Sands

Business Development & Strategy Leader | 15+ Years Driving Growth in Big Tech, Gaming and Operations
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Choosing a style that suits your game is ensures visual coherence and streamlines the art production process. As game design icon Shigeru Miyamoto once said, "A good idea is something that does not solve just one single problem but rather can solve multiple problems at once." Aligning the art style with the game's theme and mechanics not only enhances player immersion but also simplifies asset creation, integration, and maintenance, ultimately improving overall game development efficiency and quality.

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2 Use tools and assets that simplify your workflow

The second step is to use tools and assets that can help you create game art faster and easier. There are many software and platforms that can help you design, animate, and export your game art, such as Photoshop, Illustrator, Blender, Unity, Unreal Engine, and more. You can also use online resources and marketplaces that offer free or low-cost game assets, such as sprites, backgrounds, sound effects, and music, that you can modify or customize for your game. However, be careful to respect the copyright and license terms of the assets you use, and to avoid using assets that are too generic or overused.

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3 Optimize your game art for performance and quality

The third step is to optimize your game art for performance and quality. This means that you should balance the level of detail and complexity of your game art with the loading time and memory usage of your game. You can do this by using techniques such as compression, resolution, scaling, cropping, and batching, that can reduce the file size and number of your game assets, without compromising their visual appeal. You should also test your game art on different devices and platforms, and adjust them accordingly, to ensure that they look good and run smoothly on your target audience's hardware.

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4 Experiment and iterate on your game art

The fourth step is to experiment and iterate on your game art. This means that you should try different ideas, variations, and combinations of your game art, and get feedback from your peers, testers, or players, to see what works and what doesn't. You should also compare your game art with other games in the same genre or market, and see how you can stand out or improve. You should not be afraid to make changes or revisions to your game art, as this can help you refine and polish your game art until you achieve the desired effect.

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5 Learn from other game artists and sources of inspiration

The fifth step is to learn from other game artists and sources of inspiration. This means that you should study and analyze the game art of games that you admire or enjoy, and see how they create engaging and effective game art. You should also look for sources of inspiration outside of games, such as art, movies, books, nature, and culture, and see how you can incorporate them into your game art. You should also keep up with the latest trends and innovations in game art, and see how you can apply them to your game art.

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Ahmed Al Helwany

Inspiring Minds in Tech Innovations ?? | Content Creator ?? | Game Concept Designer ??
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Get Inspired, Try Not to Copy. This would be my main advice when it comes to designing game art. I would definitely get inspired by several AAA Games that have one of the best game design arts of all time, but if I copy the exact same thing, then I would be removing my own touch on the whole thing. An easy way to get inspired I use is google images, and depending on what I am exactly looking for, I scroll really quick, without spending much time on each image, to get a quick grasp about how I want my art to look like (initially).

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6 Have fun and express yourself with your game art

The sixth and final step is to have fun and express yourself with your game art. This means that you should enjoy the process of creating game art, and use it as a way to express your vision, creativity, and personality. You should also be proud of your game art, and share it with others, such as your friends, family, fans, or community. You should also celebrate your achievements and milestones, and appreciate the feedback and support that you receive. Remember that your game art is not only a part of your game, but also a part of yourself.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Fritz M.

Technical Game Designer @ Mayhem Studios | Sr. Game Programmer | Love Systems, Mechanics, Levels, and Gameplay. Can't play a Game without deconstructing it.
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I have my concerns about this article as a whole, but it’s a good discussion starter. Art can seem “easy” to implement, but the entire pipeline required can create a good environment to streamline assets and ensure Hero Assets have the iterations they require. Because both cases have entirely different needs. Optimization, artistic vision, parametrization, reusing, common base attributes, art guides, technical guides, a good design document that fleshes put the vision, all these things help artists (including technical) to create the base tools for your toolbox. This, in the end, sets you up for success if you’re smart you’ll let your team leave their mark through iterations. This process will help keep art in check.

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How can you create game art that is both engaging and easy to implement?

1

2

3

4

5

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1 Choose a style that suits your game

2 Use tools and assets that simplify your workflow

3 Optimize your game art for performance and quality

4 Experiment and iterate on your game art

5 Learn from other game artists and sources of inspiration

6 Have fun and express yourself with your game art

7 Here’s what else to consider

Game Design

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How can you create game art that is both engaging and easy to implement?

1

2

3

4

5

6

7

1 Choose a style that suits your game

2 Use tools and assets that simplify your workflow

3 Optimize your game art for performance and quality

4 Experiment and iterate on your game art

5 Learn from other game artists and sources of inspiration

6 Have fun and express yourself with your game art

7 Here’s what else to consider

Game Design

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