How can you create free sessions that turn into paying clients?

2 Set clear expectations

Another key element of creating successful free sessions is to set clear expectations for both yourself and your potential client. What is the purpose and agenda of the free session? How long will it last? What are the benefits and outcomes for the client? What are the next steps and options after the session? How will you follow up and communicate with them? Setting clear expectations will help you avoid confusion, disappointment, or resentment, and create a professional and trustworthy impression.

3 Focus on value and rapport

During the free session, your main goal is to provide value and build rapport with your potential client. You want to show them that you understand their situation, that you can help them solve their problems, and that you care about their success. You can do this by asking open-ended questions, listening actively, reflecting back their words and emotions, and offering insights, feedback, or suggestions. You also want to create a positive and comfortable atmosphere, where the client feels respected, supported, and appreciated.

4 Ask for feedback and commitment

At the end of the free session, you want to get feedback from your potential client and ask for their commitment to work with you. You can ask them how they felt about the session, what they learned, what they liked, and what they want to improve. You can also ask them about their goals, challenges, and readiness for change. Based on their responses, you can then present your offer, explain how you can help them achieve their goals, and invite them to sign up for your program or package. You can also address any objections or concerns they might have, and emphasize the benefits and value of working with you.

5 Follow up and nurture

Finally, after the free session, you want to follow up and nurture your potential client until they become a paying client. You can do this by sending them a thank-you email, a summary of the session, a testimonial request, or a reminder of your offer. You can also send them valuable content, such as blog posts, podcasts, or videos, that relate to their goals and challenges. You can also check in with them regularly, ask them how they are doing, and offer support or guidance. By following up and nurturing your potential client, you can stay in touch, build trust, and increase the chances of conversion.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?