Feedback is essential for any copywriter who wants to improve their skills, craft compelling messages, and deliver value to their clients or employers. But how can you create a feedback culture that supports copywriting growth, rather than discouraging or demotivating you? Here are some tips to help you get the most out of feedback, whether you give it or receive it.
Not all feedback is created equal. Some sources may be more relevant, credible, and constructive than others. For example, feedback from your target audience, your client, or your editor may be more valuable than feedback from your friends, family, or random strangers. Choose the source of feedback that aligns with your goals, expectations, and standards, and avoid feedback that is biased, vague, or irrelevant.
Indeed, it's crucial to discern between different sources of feedback and prioritize those that are most relevant and constructive. This approach ensures that the feedback you receive is aligned with your goals and helps you make informed decisions.
Want from your audience to give you feedback! By fill out the survey form. In this way you can raise the value and the credit of your job! Be careful that the feedback you receive is related to the work topic and from experts, colleagues or audience to increase your credibility.
To grow a good culture for feedback or anything requires quality bacteria. I think. Again you keep asking me about stuff I'm not an expert on. It's like your expertise is in finding my lack of expertise. What kind of bacteria did you use to cultivate a culture for exposing other's weaknesses? That's the real question.
The only way to have copywriting growth is to grow your copywriters. I always start with the biggest copywriters, not like personality wise. Size wise, 6 feet or taller, so they can only get bigger. Feed them. All the comp meels, on or off the clock. Bonus points if you get them a novelty sized pencil that makes their meaty paws look dainty. Every top agency does this, but they don't talk about it. That's what makes them the best.
You can build a feedback culture for copywriting growth by encouraging open communication, where team members share thoughts and ideas about each other's work. Think of it like planting seeds of improvement, where everyone helps the garden of writing skills grow through friendly and constructive feedback.
One of the biggest challenges of getting feedback is knowing what to ask for. If you ask for general feedback, you may get vague or unhelpful responses, such as "it's good" or "it needs work". To get more useful feedback, ask for specific feedback on aspects of your copy that you want to improve, such as the headline, the tone, the structure, the call to action, or the grammar. You can also use a feedback framework, such as the 3C model (clear, concise, and compelling), to guide your questions and focus your feedback.
Always ask for specific feedback on your copies that needs improvement so you can start implementing it. You need feedback on your headlines, CTA, grammar and structure so you can make necessary adjustments.
You can ask for feedback by prompting questions like, "How could the headline be more engaging?" or "What aspects of the copy need improvement?" Encourage peers and mentors to provide actionable insights, focusing on both strengths and areas requiring development.
Don’t be afraid to call out toxic or insufficient feedback, giving constructive feedback is a part of your superior’s or client’s job. It should be aimed at your work, not personality, it should be informative, not emotional and specific instead of vague. Don’t hesitate to ask additional questions or admit if something is still unclear. Feedback session should leave you with the clear understanding what needs improvement and why and how to fix that. Otherwise you’ll only get frustrated which leads to burnout.
Specific feedback from the ideal customer is the most valuable. Build a team culture around a client feedback script that can include questions like: - What is the biggest problem I solve for you? - What stops you/your customer from doing __? - Describe your dream outcome? and so on.
It's important to light up the areas you want to improve, such as your headlines, CTA, grammar, and structure. Think of it as asking for directions on a road trip to ensure you're on the right path. By pinpointing exactly where you need help—whether it's making your headlines more eye-catching, your CTAs more compelling, tidying up your grammar, or fixing your structure—you open the door to actionable advice. This approach turns feedback into a tool, tailor-made to sharpen your skills. It's about transforming "it looks fine" into "here's how you can make it fantastic," making every piece of feedback a stepping stone towards your growth. Keep it simple, sweet, and focused, and watch as your copy evolves from good to great.
When you give feedback to other copywriters, you also have an opportunity to learn from their work and improve your own. However, giving feedback can be tricky, especially if you want to avoid hurting their feelings or damaging their confidence. To give constructive feedback, follow these principles: be respectful, be honest, be specific, be positive, and be actionable. Respect their work and their intentions, be honest about what works and what doesn't, be specific about what you liked and what you suggest to change, be positive about their strengths and potential, and be actionable about how they can improve their copy.
I always give feedback to my fellow copywriters and others I’m training in the skill. I have to ensure that I construct my feedback meaningfully in such a way that it won’t hurt their feelings or reduce their confidence.
J'applique la CNV (communication non violente) en sandwich pour donner un feedback constructif. D'abord, je fais une observation positive et factuelle. Ensuite, je propose un axe d'amélioration qui s'appuiera sur l'une des valeurs de la personne avec laquelle j'ai l'échange. Enfin, je conclue en soulignant mon intérêt pour ses travaux avec sincérité. Et je lui pose une question ouverte qui l'engage. Par exemple : J'aime beaucoup le sujet que tu développes dans ton post aujourd'hui. Il me parle énormément. Peut-être que tu aurais pu appuyer davantage cet angle X ? J'aurais sans doute moins ressenti d'exclusion de pour Y. Qu'en penses-tu ?
When giving feedback on copywriting, be specific and constructive. Highlight strengths with examples, such as effective language choices. Address areas for improvement gently, suggesting alternatives and explaining the rationale.
I give my teammates suggestions on improving their writing style, structure, hooks, grammar, etc. only after they have deeply understood their clients, and then presented their client's problem in the client's own words. I templateise the team's writing, so we are on the same page 99%. I always encourage my team to start with a template and then humanize with some context, rather than blindly following them. As they say, it's not how well you use storytelling structures.. but how well you tell a true story.
Um feedback que n?o seja genuíno, crítico e sincero, n?o tem valor. Pior, desacredita o emissor de forma profunda. Ser honesto ao prover avalia??o e análise é um dever e a recíproca é verdadeira, pe?a sinceridade e seja humilde em rever pontos que sejam relevantes.
How you respond to feedback can make a big difference in how you grow as a copywriter. Instead of taking feedback personally or defensively, try to see it as an opportunity to learn and improve. Here are some ways to respond to feedback effectively: thank the giver, acknowledge their perspective, ask questions, clarify expectations, and implement changes. Thank the giver for their time and effort, acknowledge their perspective and point of view, ask questions to understand their feedback better, clarify expectations and goals for your copy, and implement changes that align with your vision and purpose.
Being active in responses to your audience’s feedback is all part of establishing a culture that promotes the growth of copywriting. Channels of open communication should be promoted to allow team members the possibility to provide and receive feedback on copywriting projects. Guarantee that specific, constructive, and actionable feedback is delivered. The focus should be on how improvements can be made and a certain highlighting of strength areas. By responding to feedback with a welcoming mindset you can establish a sense of being valued and enjoying support for copywriters who are continuing their journey of growth.
Copywriting is like gravity. The rules are timeless and apply to everyone. If you don't get results, it's you, not the subject matter. You need to adapt to writing practices based on human psychology, and you will succeed based on how you adapt. Making excuses and being defensive only slow down your success, so it's better to not take things personally and apply 'continuous learning'.
Responder a comentários de forma burocrática, é um desrespeito àqueles que se dispuseram a ler , analisar e prover seu ponto de vista. Leia analise e responda, educadamente, esses que opinam de forma diversa da mensagem que você tentou passar. Feedback espontaneo e sincero é uma fonte rica de aprendizado, use com sabedoria!
Ask a lot of questions and be specific. Make sure you are clear on the feedback that’s being given and that the feedback is concrete. Ask for specifics. I’ve been in situations where I’ve been told “this isn’t working” and not much else and didn’t ask the questions I should have. That leaves you back at the drawing board without a lot of insight and clarity. Not a good place to be.
Reacting to feedback wisely can really fuel your growth as a copywriter. I learned this firsthand when I received a critique that felt like a gut punch. Instead of getting defensive, I paused and realized there was gold in that feedback. I thanked them for their honesty, asked a couple of questions to really get where they were coming from, and used their insights to tweak my work. It wasn't just about making changes; it was about understanding their perspective and learning how to blend it with my style. That experience taught me that feedback isn't just advice—it's a stepping stone to becoming better at what I love doing.
Feedback is not a one-time event, but a continuous process of learning and improvement. To create a feedback culture that supports copywriting growth, you need to seek feedback regularly, not just when you finish a project or encounter a problem. By seeking feedback regularly, you can: track your progress, identify your strengths and weaknesses, discover new ideas and insights, avoid mistakes and errors, and adapt to changing needs and preferences. You can seek feedback from different sources, such as your peers, mentors, coaches, clients, or readers, and use different methods, such as surveys, reviews, comments, or ratings.
Creating a culture of continuous feedback is crucial for anyone looking to grow and improve in their craft. It’s not just about checking in when you've hit a milestone or run into a snag; it's about making feedback a part of your routine. This constant stream of insights helps you pinpoint strengths and weaknesses, stir up new ideas, dodge potential errors, and stay in tune with evolving trends and audience preferences. Whether it's through peer reviews, mentor guidance, client feedback, or reader comments, each piece of feedback is a valuable tool for refinement and innovation. Making it a habit to seek out and act on feedback ensures your writing continues to evolve and resonate.
The last step of creating a feedback culture that supports copywriting growth is to reflect on the feedback you receive and give. Reflection is a powerful tool to deepen your understanding, evaluate your performance, and plan your next steps. To reflect on feedback, you can: summarize the main points, analyze the patterns and themes, compare the feedback with your goals and standards, identify the gaps and opportunities, and set action plans and goals. You can also use a reflection journal, a feedback template, or a feedback app to record and organize your feedback and reflection.
If you don't think upon the feedback you receive, you better would've not received it at all. If someone is taking out their time to give you genuine feedback at your request, I think it becomes important to look at it from various angles and pespectives and consider them in your writing.
See feedback as a good way to assess your competence. Gather feedbacks you have received from your clients, – Identify if there are things that are emphasized – Know your strengths and weaknesses – Create a plan on how you can improve Feedback is an opportunity to keep improving yourself. Embrace it!
Uma das minhas atribui??es atuais é fazer o copy de e-mails de prospec??o da nossa equipe de pré-vendas. é um desafio bem legal porque você precisa colocar a personalidade das pré-vendedores neste texto e por isso nada melhor do que pedir feedback sobre os textos para elas. Temos habitualmente uma reuni?o as quartas para fazer este tipo de reflex?o. Recomendo muito esta aproxima??o entre equipes para ajudar na evolu??o e reflex?o sobre o seu trabalho.
Son una gran herramienta para ver qué has hecho bien y qué has hecho mal. Hay que tener humildad suficiente para ello. Y hay que saber aceptar opiniones discordantes. A veces hay un comentario que sin querer, resalta algo que dejaste de poner.
Concluir o ciclo de feedback no copywriting envolve a reflex?o profunda sobre as avalia??es recebidas e dadas. Resumir, analisar padr?es, alinhar com metas, identificar gaps e estabelecer planos de a??o s?o práticas cruciais para aprimoramento contínuo.
Two much copywriting feedback tries to skip to the end by micromanaging the copywriter. But that's a recipe for mediocrity. Give your copywriters freedom to be brilliant by providing feedback in terms of goals to be achieved instead of just inserting a quick fix.
Staff can be somewhat intimidated to provide feedback to more senior copywriters. I say bring it on. There is always an opportunity for improvement!
What are your Morals? Stick with the right ones. Choose Carefully. Act Immediately. (also feedback is super important.) Here's for now what else to consider when thinking about: how can you create a feedback culture that supports copywriting growth?