How can you create excitement and anticipation for your community events?

Planning and announcing events early is crucial for building anticipation in the UEL community. By setting clear dates and sharing exciting details, we give our fans ample time to engage, invite friends, and prepare for a unique gaming experience. Our diverse platforms, from Discord to Instagram, serve as stages for these announcements, ensuring every gamer knows what's coming up.

The secret sauce to get everyone hyped is simple – plan ahead and shout it out early. Early announcements also give your fans the chance to mark their calendars and invite their gaming buddies. I use platforms like Discord, Twitter, Instagram, and YouTube to spread the news. It's like sending out a signal to the entire gaming community. Remember to spill the details – share the date, time, format, prizes, and any special guests or features. It's not just an announcement; it's like revealing the game's epic trailer.

We did an event with a billion dollar fashion brand and we dropped a teaser early that something was coming 'the brand' x 'my brand', it build hype and anticipation and we did this for the 2nd edition of the event as well! Having that brand RT and post about it on their socials also helps!

At UEL, we believe in the power of storytelling and thematic events to connect with our audience. Whether it's a seasonal theme or a narrative-driven competition, we create immersive experiences that resonate with gamers' passions. This approach not only sets our events apart but also fosters a strong sense of belonging and excitement among our community.

making them extra special is like creating a unique game level – you need a theme and a story. A theme can be anything cool, like a holiday, a game genre, a challenge, or a cause. Imagine hosting a Halloween event where everyone dresses up as game characters – it's like bringing the game to life. Then, add a story – it could be a narrative, a rivalry, a quest, or a goal. For instance, create a story where you and your fans join forces to raise money for charity or hit a gaming milestone. It's like setting up a real-life gaming mission.These themes and stories make your events stand out. It's not just another gaming night; it's a unique experience.

We leverage gamification and incentives to enhance our events, making every competition an engaging and rewarding experience. From leaderboards to exclusive prizes, we ensure that participation in UEL events is not just about competition but also about celebrating achievements and fostering a supportive gaming environment.

In my community event playbook, making things super exciting is like adding power-ups to a game – I use gamification and incentives. Gamification is like turning the event into a game itself, making it fun and engaging. I create leaderboards, badges, achievements, or quests, turning it into a gaming adventure. Then comes incentives – it's like earning rewards in a game. I offer prizes, giveaways, shoutouts, or recognition for those who join or complete the event. It's not just playing; it's winning cool stuff and getting recognized. These gamification tricks and incentives aren't just for fun; they help bring in more players, keep them interested, and get everyone talking and sharing their experiences.

Live streaming and interaction are at the heart of UEL's community events. By broadcasting our competitions and engaging with our audience in real-time, we create a lively and inclusive atmosphere. This direct communication allows us to share our passion for gaming and build a close-knit community.

One powerful move to amp up excitement is like going live in a game – it's streaming and interacting in real time. Streaming is like putting on a live show online, interacting is all about chatting with your audience – it's like bringing the gaming party to their screens. Interacting means more than just talking; it's answering questions, reading comments, giving tips, and involving your audience. It's not just an event; it's a live experience where you connect with your fans. This live streaming trick isn't just for show; it's a way to let your personality and passion shine. It creates a buzz, a feeling of being part of something special, and builds a tight-knit community.

For our event with the billion dollar fashion org we had some of the competition live streamed via their own Youtube channel and we had one of our shareholders, a TOP Youtuber, host the stream which worked really well! We ended up doing 3 of these and the brand were very happy!

After each event, UEL makes it a point to follow up and express our gratitude to everyone involved. This not only helps maintain strong relationships within our community but also sets the stage for future events. It's our way of saying thank you and keeping the excitement alive for what's next in the world of UEL esports.

Keeping the excitement alive isn't just about the event day – it's also about the aftermath. After the event, I follow up and say thanks. Following up is like sharing the coolest highlights, clips, or screenshots on social media, keeping the good times rolling. But it's not just about showing off; it's about thanking everyone involved. I send messages, emails, or even cards to participants, viewers, sponsors, or partners. It's not just being polite; it's expressing gratitude for making the event awesome. This follow-up and thank-you combo isn't just a gesture; it's a way to keep the community spirit strong. It builds trust, loyalty, and keeps everyone eager for the next big thing.

My company delivered the 1st ever esports tournaments for a billion dollar fashion brand, we announced early in order to build anticipation and hype, we had our top Youtuber stream live watch alongs from the fashion companys own Youtube channel and we had live leaderboards with giveaways. We also had them post about it on social media. All these things helped the event be successful.