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How can you create engaging content with tools and software?

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Creating engaging content is not only about having great ideas, but also about using the right tools and software to execute them. Whether you want to write a blog post, design a infographic, record a podcast, or produce a video, there are many options available to help you create content that attracts and retains your audience. In this article, we will explore some of the tools and software that can help you with different aspects of content development, such as planning, editing, formatting, and distributing.

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Anita Chouksey

IIT KGP Alumnus l Content Manager l Content Writer l Blogger l Copy Writer l Story teller l Poet
Anna Husieva

Contract Manager | Bedsopia | Prime Travel

1 Planning tools

Before you start creating your content, you need to have a clear goal, audience, and strategy in mind. Planning tools can help you organize your ideas, research your topics, and outline your content structure. Some examples of planning tools are mind mapping software, keyword research tools, and content calendars. Mind mapping software allows you to brainstorm and visualize your main points and subtopics. Keyword research tools help you find relevant and popular terms that your audience is searching for. Content calendars help you schedule your content creation and publication dates, as well as track your progress and results.

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Anita Chouksey

IIT KGP Alumnus l Content Manager l Content Writer l Blogger l Copy Writer l Story teller l Poet
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Keyword research tools and content calendars are essential components of successful content writing and content marketing strategies. Keyword research is the process of identifying the specific words and phrases that your target audience uses when searching online. Keyword research tools help you find these keywords, analyze their search volume, competitiveness, and relevance, and inform your content creation strategy. Some popular keyword research tools include: ? Google Keyword Planner ? SEMrush ? Ahrefs ? Moz Keyword Explorer Content calendars are crucial for organizing and planning your content efforts. They help you maintain consistency, align content with your goals, and ensure timely publication.

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2 Editing tools

Once you have your content draft ready, you need to polish it and make sure it is error-free, clear, and consistent. Editing tools can help you check your grammar, spelling, punctuation, and style. They can also help you improve your readability, tone, and voice. Some examples of editing tools are online proofreading services, text analysis tools, and voice recording software. Online proofreading services can scan your content and suggest corrections and improvements. Text analysis tools can measure your readability score, word count, and sentence length. Voice recording software can help you listen to your content and spot any awkward or unclear phrases.

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Anna Husieva

Contract Manager | Bedsopia | Prime Travel
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There are a few decent tools that can help you will your text. Some programs in addition to grammar and punctuation analysis can review: - Correctness - Clarity - Engagement - Delivery If you work with multiple languages, I recommend not only using tools for translation but also for synonyms. Some programs are actively implementing AI tools to change the tone, simplify, improve, make shorter or longer, paraphrase, simplify the text. But be careful with these ‘improvements’, the text might transform into an unreadable complicated mess. Sometimes it's just fun to see how one AI tool is correcting the text of the other AI tool while the third one thinks they are all completely wrong.

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3 Formatting tools

After you have your content edited, you need to format it and make it appealing and easy to consume. Formatting tools can help you add visual elements, such as images, graphics, fonts, and colors. They can also help you optimize your content for different platforms and devices, such as web, mobile, and social media. Some examples of formatting tools are image editing software, graphic design tools, and responsive web design tools. Image editing software allows you to crop, resize, and enhance your images. Graphic design tools help you create infographics, logos, and icons. Responsive web design tools help you adjust your content layout and size to fit different screen resolutions and orientations.

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4 Distributing tools

Finally, after you have your content formatted, you need to distribute it and reach your target audience. Distributing tools can help you share your content across different channels, such as email, social media, and podcasts. They can also help you monitor your performance and feedback, such as views, clicks, likes, and comments. Some examples of distributing tools are email marketing software, social media management tools, and podcast hosting services. Email marketing software helps you create and send newsletters and campaigns to your subscribers. Social media management tools help you schedule and post your content on various platforms and networks. Podcast hosting services help you upload and distribute your audio content to different directories and apps.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anna Husieva

Contract Manager | Bedsopia | Prime Travel
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I'd like to add some of my favorite tools for text editing and design: - Grammarly (clarity, delivery) - Reverso (translation, synonyms) - MaxAI (simplify, paraphrase) - RytrAI (change tone) - Canva (design anything with templates) - Pexels (royalty free videos, photos) - Flaticon (free icons)

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How can you create engaging content with tools and software?

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4

5

1 Planning tools

2 Editing tools

3 Formatting tools

4 Distributing tools

5 Here’s what else to consider

Content Development

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How can you create engaging content with tools and software?

1

2

3

4

5

1 Planning tools

2 Editing tools

3 Formatting tools

4 Distributing tools

5 Here’s what else to consider

Content Development

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