How can you create an effective digital copywriting portfolio website?

You do not need a fancy website at the start of your copywriting career. Start writing on Medium.com. Because you can also get paid if you live in any of the countries where Stripe(Medium's payment partner) payment is supported. Medium has 100 million active visitors per month and counting. So you will find it easier to discover your interests and also see what resonates with readers. The Medium community is a warm and safe place to make friends and build your network. Networking is how you land writing gigs. Write posts on LinkedIn which has over 930 million active users globally. Since recruiters are most active on LinkedIn, you have a higher chance of attracting leads here. Posting useful content here has leads flowing in my DMs.

What if I tell you that you can get recognized by your target audience without spending a single penny? You read that right without giving a single dollar to any platform. Here's how you can do that: 1. Create a folder in your Google Drive named "Website Portfolio." 2. Start placing your writing samples in that folder and try to be niche-specific, as it will help you in the future to earn a good gig. 3. Write a post on LinkedIn covering your target audience's pain points. Your main goal here should be to educate them. The more you provide value, the better your chances will be to convert them into your customers. That's it! Keep posting daily and let the LinkedIn algorithm work for you.

How to find your niche? 1. Write down all of your interests. 2. Ask your friends and family about what you are good at. Write it down. 3. Research. See which skills have a growing market and have paying customer base. Strike out the rest. 4. Look at the skill sets demanded for job roles that suit your skill. 5. Polish your chops. Create posts around that area using your experiences and knowledge. Get feedback and improve. For instance, I used by 13+ years of experience as a tech support engineer and my passion for creative writing to select my niche as a content marketing writer for B2B SaaS businesses. I write on Medium, LinkedIn, and Twitter(X). My friends who are in website design use Instagram and FB to showcase their skills.

If you do not have a portfolio website and samples, here is what can help. 1. The best way to generate samples is to find people and help a number of them for free. Get testimonials. If you have 3-5 testimonials, that is great. 2. Next, go to Canva, and pick a free portfolio template. Add the details. - Links to samples i.e. published articles. If you do not have anything published, you can use google docs or screenshots of Ads, or emails. - Ask for the results of the copy and campaigns and include them to add credibility. Download the portfolio and save it on Google Docs. 3. When prospects ask for your samples, you can easily share a link to the pdf you created. Make sure to keep it updated at least every quarter.

Remember to make your presence on all the social media platforms where you think your potential customers are wondering. Post on every platform. Let them know about you, let them see the potential in your writing, and let them trust you to share their pain areas with you.