How can you create an effective cross-functional training program?
Cross-functional training is a valuable way to enhance the skills, knowledge, and collaboration of your product marketing team. By exposing them to different perspectives, roles, and challenges, you can foster a culture of learning, innovation, and customer-centricity. However, creating an effective cross-functional training program requires careful planning, execution, and evaluation. Here are some tips to help you design and implement a successful cross-functional training program for your product marketing team.
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Anna BorbotkoJedi of Product Marketing | I help grow product marketing and enablement teams
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José Ignacio ColmenaresConsultor de ventas | Director comercial | Entrenador comercial |Top voice 2024
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Brad SchlachterFractional CMO | Growth Marketing Executive | Disney, Microsoft, MLB, and Scrappy Startup Alum |