How can you create an effective content strategy for a new business?

- Clearly outline business objectives and align content strategy to meet these goals. - Understand the target audience to tailor content that resonates with their needs and preferences. - Establish a cohesive brand voice across all content channels to enhance brand identity.

One thing I've found helpful is admitting before the start that one campaign / one post can't hit every objective at once. There needs to be balance and different focus, and that'll also help your content strategy by having more variety / diversity.

? Analyze All Touchpoints: Understand every interaction your customers have with your brand. ? Diversify Your Content: Embrace variety. Create content across different formats - audio podcasts, engaging videos, informative text articles, eye-catching photo designs, and informative infographics. ? Engage with Your Community: Don’t just broadcast; interact. Engage with your audience through comments, forums, or social media. ? Establish Authority: Position your brand as a thought leader. Craft content that showcases your expertise, provides valuable insights, and solves your audience's problems. ? Analyze and Iterate: Review your content’s performance. Use analytics to understand what works and what doesn’t. Then refine and repeat.

??Just because it’s the trendy new platform, it doesn’t mean your audience will also be there. Don’t be too quick to invest on distributing content to a new platform when your audience may not even be interested or active in there. ??In the same way, your audience will not always want trendy new styles for content. For example, when Carousels rolled out on LinkedIn, everyone loved it. But there are still those who preferred videos or image posts.

For any new content creator, choose one channel that you feel you won't get tired off, and utilize that channel completely. Ensure you get to know one channel before you start overwhelming and overworking yourself trying to maintain various channels.

??Creating a content calendar helps you post consistently and help you retrieve posts easily for repurposing. Sharing a content calendar also improves collaboration, and keeps everyone informed of their responsibilities and the status of each content.

One of the biggest advantages of a focussed content calendar is that when you lay it against a brand calendar, it helps plan campaign content better and avoids overcrowding/ undercrowding of content during some times and avoiding duplication in general.

Sure, a content calendar aids in posting consistently, but even more importantly, it will ensure that your content stays relevant, related to tour brand, and that you do not burn out trying to remember 31 days of posting.

If outsourcing content production to outside agencies or freelancers, it is imperative to involve them in your brand journey, help them navigate the brand's guidelines and guardrails and to micromanage the first set of content output. The time put in here can reap dividends as the content provider can then become an independent creator with minimal intervention.

There's no reason to invent the wheel when you can use strategies that have already proven to be efficient. Look up the socials of the competitors, research other players in similar niches, and steal their best practices. You can always refine and adapt their ideas and formats to your business once you do a bit of testing on your audience.

Before diving too deep into the metrics behind everything, try evaluating what YOUR audience does, and how they do it. When you start seeing success/traction then delve into the intricacies.