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How can you create CSR performance indicators that meet the needs of all stakeholders?

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Corporate social responsibility (CSR) is the commitment of businesses to contribute to sustainable economic, social and environmental development. To measure and communicate their CSR performance, businesses need to develop indicators that reflect their goals, impacts and stakeholder expectations. However, creating CSR indicators that meet the needs of all stakeholders can be challenging, as different groups may have different interests, perspectives and criteria. In this article, you will learn how to create CSR indicators that are relevant, reliable, comparable and actionable for your business and its stakeholders.

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Cmdr (Dr.?) Reji Kurien Thomas , FRSA, MLE?

I Empower Sectors as a Global Tech & Business Transformation Leader| Stephen Hawking Award 2024| Harvard Leader | UK…
Rafaela Marteleto P.

Responsabilidade Social Corporativa | Cultura ESG | Sustentabilidade
Mayara Teodoro

Gerente de Diversidade, Equidade e Inclus?o na FSB Holding | ESG | Direitos Humanos | Chief Happiness Officer | Gente e…

1 Identify your stakeholders

The first step in creating CSR indicators is to identify who are your stakeholders and what are their needs and expectations. Stakeholders are any individuals or groups that affect or are affected by your business activities, such as customers, employees, investors, suppliers, communities, regulators and NGOs. You can use stakeholder mapping tools, such as power-interest matrix or salience model, to prioritize and categorize your stakeholders based on their level of influence and interest in your CSR performance. You can also engage with your stakeholders through surveys, interviews, focus groups or workshops to understand their views and concerns.

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Mayara Teodoro

Gerente de Diversidade, Equidade e Inclus?o na FSB Holding | ESG | Direitos Humanos | Chief Happiness Officer | Gente e Cultura
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A análise de dados é essencial para definir estratégias eficazes e acertivas para companhia. Logo, para criar indicadores que sejam efetivos devem ser considerados alguns aspectos: 1. Conhecer as necessidades e expectivas da empresa 2. Entender e estruturar os objetivos 3. Estabelecer métricas que possibilitem acompanhar fielmente os dados

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Alexandra Noirault

Consultante & Formatrice ?? Démarche RSE - Marketing Durable - Numérique Responsable ?? Partenaire Dinamic+ CCI Pays de la Loire ??Labels Lucie 26000 - NR - 360 RSE | LinkedIn Top Green Voice 2024
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To create impactful CSR performance indicators, start by identifying your stakeholders and understanding their needs. Engage with them through surveys or workshops to gain insights. Next, align your CSR objectives with your business strategy, ensuring they are SMART and contribute to sustainable development goals. Use frameworks like the triple bottom line for balanced objectives. Remember, a thorough stakeholder analysis and understanding local socio-environmental conditions are crucial for setting relevant and effective CSR goals.

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Marta Camila Carneiro

ESG / Sustainability | Innovation | Social Projects /Engenheira Ambiental Sanitarista; Bióloga; Mestre. Docente FGV-Funda??o Getúlio Vargas. Speaker TEDX.
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Excelente reflex?o!!! Conhecer as expectativas dos stakholderes é fundamental nesse processo, para que possamos n?o só mantê-los informados mas para que possam ser agentes participativos.

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2 Define your CSR objectives

The next step is to define your CSR objectives and align them with your business strategy, vision and values. Your CSR objectives should reflect what you want to achieve and how you want to contribute to the sustainable development goals (SDGs). You can use frameworks, such as the triple bottom line or the balanced scorecard, to balance your economic, social and environmental objectives and ensure they are SMART (specific, measurable, achievable, relevant and time-bound). You can also refer to international standards and guidelines, such as the Global Reporting Initiative (GRI) or the ISO 26000, to identify the key CSR issues and topics for your industry and context.

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Evandro Ramos

Economia | Finan?as Sustentáveis | Avalia??o de Riscos e Oportunidades ESG
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A defini??o dos objetivos de RSE necessita de um diagnóstico preciso sobre as dinamicas territoriais, sociais, econ?micas e ambientais em que as atividades s?o reproduzidas. Definir objetivos a partir de vis?es e valores próprios da empresa pode ser tentador, devido a liberdade de alinhar interesses e facilidade de alcan?ar metas. Também normas e diretrizes sobre as atividades, principalmente as internacionais, podem estar em desencontro com realidades locais. Para maior assertividade nas defini??es, é imprescindível que a empresa realize a etapa anterior, de diagnóstico junto a seus stakeholders, e se aprofunde sobre as condi??es territoriais e socioambientais onde se reproduz e gera impactos

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3 Select your CSR indicators

The third step is to select your CSR indicators that will measure and communicate your progress and performance towards your CSR objectives. Your CSR indicators should be relevant, reliable, comparable and actionable. Relevance means that the indicators should reflect the most significant CSR impacts and outcomes for your business and stakeholders. Reliability means that the indicators should be based on accurate, consistent and verifiable data and methods. Comparability means that the indicators should be consistent with recognized benchmarks and standards and allow for meaningful analysis over time and across peers. Actionability means that the indicators should provide useful information and feedback for decision-making and improvement.

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Rafaela Marteleto P.

Responsabilidade Social Corporativa | Cultura ESG | Sustentabilidade
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Foi um desafio criar os indicadores de RSE quando iniciamos a área. N?o sabíamos por onde come?ar, mas tínhamos a certeza de que era preciso trazer valor para o tema e evitar que a área que cuida de RSE ficasse ali, esquecida, só como uma alegoria da empresa. Trilhamos o seguinte caminho: - Identificamos os temas que eram mais importantes para nossos stakeholders; - Criamos o pilar Impacto e o inserimos em nossa cultura - A área responsável por RSE é conectada a área ESG, o que refor?ou nosso senso de urgência; - Investimos em a??es e programas que refor?aram nosso posicionamento; Hoje já estamos alinhando os indicadores das a??es com nossos ODSs e ISO 16001 e monitorando a satisfa??o do nosso público com rela??o às a??es que realizamos.

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4 Collect and analyze your data

The fourth step is to collect and analyze your data that will feed into your CSR indicators. You need to establish a data collection system that will ensure the quality, availability and accessibility of your data. You can use various sources and methods of data collection, such as internal records, external reports, surveys, audits, observations or interviews. You also need to analyze your data to generate insights and trends that will inform your CSR performance and impact. You can use various tools and techniques of data analysis, such as descriptive statistics, ratios, benchmarks, indexes or dashboards.

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5 Report and communicate your results

The final step is to report and communicate your results based on your CSR indicators. You need to prepare a CSR report that will disclose your CSR objectives, indicators, data, performance and impact to your stakeholders. You can use reporting frameworks, such as the GRI or the Integrated Reporting, to ensure the credibility, transparency and accountability of your report. You also need to communicate your results through various channels and formats, such as websites, social media, newsletters, presentations or events. You need to tailor your communication to your target audiences and highlight your achievements, challenges and opportunities.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Cmdr (Dr.?) Reji Kurien Thomas , FRSA, MLE?

I Empower Sectors as a Global Tech & Business Transformation Leader| Stephen Hawking Award 2024| Harvard Leader | UK House of Lord's Awardee | Fellow Royal Society | CyberSec | CCISO CISM CCNP-S CEH
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Aligning CSR performance indicators with the company’s overall business objectives ensures that CSR is integrated into the core business strategy. In my strategic planning roles, aligning CSR metrics with business goals, such as linking sustainable practices to cost savings or brand enhancement, ensured that CSR was not seen as a separate endeavour but as integral to the company’s success. Including indicators that measure the indirect and long-term impact of CSR initiatives can provide a more comprehensive understanding of their effectiveness. In an environmental conservation project, we measured not just the immediate impact, like hectares of land conserved, but also long-term effects on biodiversity and ecosystem health.

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Bart Lacroix

?? GoodUp Founder - I help CSR and Sustainability Leaders boost their Impact by unlocking the potential of Employee Engagement
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Balance in CSR indicators is key! ?? Impact on Community - Measure how your project benefits the local community. - Could be through job creation, skill development, or social welfare. Environmental Footprint Reduction - Track changes in your organization's carbon footprint. - Include factors like waste reduction and energy efficiency. Employee Engagement - Assess how involved your employees are in CSR initiatives. - Surveys and participation rates can be great indicators. Customer Satisfaction - Gauge how your CSR efforts are perceived by customers. - Use feedback, reviews, and loyalty metrics. Financial Performance - Link CSR initiatives to financial outcomes. - Look at cost savings, revenue generation, or ROI from CSR projects.

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How can you create CSR performance indicators that meet the needs of all stakeholders?

1

2

3

4

5

6

1 Identify your stakeholders

2 Define your CSR objectives

3 Select your CSR indicators

4 Collect and analyze your data

5 Report and communicate your results

6 Here’s what else to consider

Corporate Social Responsibility

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How can you create CSR performance indicators that meet the needs of all stakeholders?

1

2

3

4

5

6

1 Identify your stakeholders

2 Define your CSR objectives

3 Select your CSR indicators

4 Collect and analyze your data

5 Report and communicate your results

6 Here’s what else to consider

Corporate Social Responsibility

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感谢您的反馈

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