How can you create a creative brief that is inclusive and representative of diverse perspectives?
A creative brief is a document that summarizes the objectives, audience, message, tone, and deliverables of a branding project. It helps to align the expectations and goals of the client and the creative team, and to provide a clear direction for the design process. However, a creative brief can also be a tool to ensure that the branding project is inclusive and representative of diverse perspectives, and that it avoids stereotypes, biases, and cultural appropriation. In this article, you will learn how to create a creative brief that is inclusive and representative of diverse perspectives, and how to use it to communicate your brand values and identity.