How can you create a content strategy that meets the needs of all devices and platforms?

Here are four key points to consider: 1. Responsive: Focus on creating content that adapts seamlessly to different screen sizes and resolutions. 2. Platform-Specific Content: Understand the unique characteristics and audience expectations of each platform. For instance, content for Instagram should be visually appealing, while LinkedIn content might be more professional and information-rich. 3. Cross-Platform Consistency: Maintain a consistent brand voice and style across all platforms, while adapting the content format to suit each one. 4. Data-Driven Adaptation: Regularly analyze user engagement data from each platform. Use this data to understand what works best where, and continuously refine your strategy based on these insights.

When it comes to content strategy, devices and channels don't have needs. People there do. But if you want to create a content strategy that works well across a diverse variety of channels, you need great ideas, because great ideas are great on any channel. That being said, you must consider what you audience is on each particular channel to do. Are they there to scroll? Are they there to do research? Or are they there to shop? Keep these things in mind, and you won't slip.

I think you should not attempt to create content for everyone on every platform. I think it is important to be strategic in planning what audience you want to reach. Set a target audience, e.g local or multinational etc. Then make assumptions for a timeline, immediate, midterm and long term. I think this approach is probably more effective especially at the beginning of the process.

I find very easy to suddenly want to create content for everyone, specially in the rapid changing world we live in, where users change their online behavior constantly. ?? But if you want to reach everyone, you will reach none. Make sure to find your target group and stick with them, understand what information they are looking for and their behaviors - once you have that it gets a lot easier to define content topics, formats, cadence, etc.

The most important consideration is: Who are you trying to reach and where to they gather? Trying to build an audience on a platform they ignore is an exercise in time-wasting. Also, don't feel you must commit to any platform that isn't working — or can't try something on a platform that is new to you. As with all things content, the best strategy is one that iterates and grows. Finally, everyone hopes for a piece of content to hit all cylinders all the time. There is value in a constant cadence. Keep producing authentic content and your audience will come to respect your insights.

Put yourself in your audience’s shoes, understand their need state on each platform and create a content plan accordingly. Strategic alignment of content and audience, combined with performance metrics to allow for adapting one or both will help to maintain relevance and engagement with the target audience.

The key to a good content strategy is to put the idea or story first. Take a channel agnostic approach, identify what it is you want to convey, then adapt the content format for the platform - a single idea can work as a long-form article, sliced and diced into visual components for social media, and budget-allowing, lend itself to video, for example. This also helps create efficiencies.

Business are better to focus only on platforms that their target audience are active on. Creating content for a platform implies technical nous (an understanding of image sizes, user behaviour, types of tagging and text imputation etc) and it requires an understanding of cultural norms and zeitgeist relative to a platform (how to react, what language to use, what topics suit a platform). Some platforms are variations on a theme (TikTok/ Instagram, X/Threads) and can be approached as a pair with broader strategies or tactical shortcuts but, in general, I don’t recommend spraying content across multiple channels.

Create a strategy putting your audience in the focus. You need to think from their view point. - Majority of users on LinkedIn use mobile apps. Tailor your content accordingly. - short form content caters to the limited attention span of the reader. However, a ratio of 40:60 between long form content and short form content is enough to A/B test and see what works out. - Video content is seemingly getting pushed out more and is easier to grasp quickly. Experiment and see if it works out better than textual content for you.

Create a content brief. It is really important to lay out what type of content you need and the use case (show where it will go in an e-mail or social post if that's what you're looking for). This will limit any redos and keep morale high. However, when making a brief don't get so particular as to step into the creative (unless you are the creative director). A good content brief covers what is being shot, what it is for and where it will be used, the mood/vibe, the setting, and a shot list if looking for specific things (ex. a super wide shot / tight shot, indoor/outdoor, sunrise/mid-day, summer/winter, warm edit, happy, candid, etc.).

Try to add some emojis to your content structure ?? It's a great way to ? highlight ? the words your audience is looking for (without turning everything into a hashtag) and use an extra element of expression. Adopting specific emojis that relates to your brand is also a fun way to add a little ?personality ? to your tone of voice online.

Incorporate touch points throughout your content that allow readers to easily gather insights from your piece. This can exist in the form of a 'tl;dr' section, a highlight that shares the definition of a key term, or even a short video that breaks down the topic in ~30 seconds. This makes your content that much easier to consume, helping readers derive value even as they skim.

LinkedIn, a hub for professionals, offers a unique space to connect with peers and clients. Craft audience-centric content by considering their interests and needs. Use visuals, hashtags, and a conversational tone to boost engagement. For short-form content, create catchy headlines, break text into digestible paragraphs, and leverage visuals. End with a call to action for interaction. Long-form pieces need clear structure with headings, subheadings, and visual aids like tables. Summarize key points and use visuals strategically. Tailor content, maintain a conversational tone, and share across platforms for wider reach.

Your content is like telling a good story. Make a clear plan to make everyone enjoy and understand your story. Big Idea - Heading: Start with a captivating headline, like the title of your story. It tells people what your content is all about. Subheadings: Break your story into smaller parts using subheadings. Each subheading introduces a new idea or topic. Important Points - Lists and Tables: Use lists or tables to highlight important information. It's like marking the crucial scenes in a movie. Visuals - Images: Add images to make your story more vivid. They help people visualize and understand better. Consistency - Tone and Style: Maintain a consistent tone, voice, and style throughout. It's like keeping the same mood in your story.

Others have already mentioned the upside down pyramid method. I'd add that creating an outline is also helpful as a next step — what is the key message you'd like to convey per section and why?

The best of the tools might demand a subscription, but remember it's better to pay a penny than to lose a dollar in blunder. When handling multiple sources and devices the need for a well-designed CMS arises and is necessary.

Employing a Content Management System (CMS) is pivotal for efficient content creation, storage, and distribution across diverse devices and platforms. A CMS streamlines processes, saving time, reducing errors, and ensuring consistency. It automates content-related tasks and facilitates the management of assets like images, videos, audio, and documents. However, selecting the right CMS is crucial; it should align with your unique needs and support your overarching content strategy effectively.

Das h?rt sich vielleicht schwieriger an, als es tats?chlich ist. Die meisten CMS für geschriebene Inhalte sind so einfach zu bedienen wie das bei vielen Menschen bestens bekannte Word für Windows. Ich empfehle für digitale Inhalte gerne WordPress.

Don’t leave the content publishing on autopilot: Budget for some hands on execution. We’ve all seen those accounts where it’s painfully obvious that a bunch of scheduled content is being blasted out and comments are not being monitored or responded to with any kind of reasonable response time. * this expectation varies by product and industry. Tips: for your most important channel publish at least half of your posts in app. Several apps have scheduling functions. Apps including IG have indicated that algorithms prioritize content published in-app. Bonus: outsourced your social but can’t afford more hours of engagement? Have someone internal who is customer facing log in and respond to comments/ engage with new followers more regularly.

CMSs often get a bad rap for being clunky, outdated, and a hindrance to creativity. However, I've found that using a CMS actually enhances my creative process and helps me produce better content. Sure, there's a learning curve involved, but once you get the hang of it, a CMS can be a powerful tool for organizing, editing, and publishing content. It frees me from the nitty-gritty technical details and allows me to focus on what I do best: creating great content. Plus, a good CMS can help me streamline my workflow and collaborate more effectively with my team. It also makes it easy to keep my content organized and up-to-date, which is essential for SEO and user experience.

Testing and measuring your content performance is like checking the pulse of your online presence. It's not just about numbers; it's about understanding how your content resonates with people. Your content is a conversation with your audience. Testing and measuring are like gauging the reactions and expressions. Are people nodding in agreement (engagement), actively participating (conversion), and sticking around for more (retention)? Or, are there moments where you lose them? In the end, it's not just about the numbers on a screen; it's about enhancing the human experience of interacting with your content. Testing and measuring are your tools to refine and perfect that experience, making sure your audience feels heard and understood.

Use ODD insights (Optimisation = Data-Driven) ?? ?? Collect direct user feedback through surveys or comments. Qualitative user opinions can provide insights that raw data may not reveal ?? Utilise heatmaps and usability tests to help understand how users interact with your content ?? Break down your data by audience segments such as demographics, location, or device type to understand which content types are favoured by different sections of your audience ??Track how engagement metrics change over time, not just in the immediate aftermath of posting. A long-term view can reveal insights into the lifecycle of your content and its impact ?? Regularly review and act on these insights to ensure your content remains relevant and effective

Content without measurement is just static noise. You cannot build better systems for your audience if you are not measuring what they engage with and what they would rather skip. Failed content is just as valuable as content that has virality. But you won’t know if it is a failure or a success if you don’t have processes for measurement in place. Often, you will find that your content does not need to go everywhere. A good strategist can identify where to spread your content before you invest in a platform. But, if you are investing time and ad dollars everywhere, analyzing your content promotions for your specific KPIs will help to inform whether or not you should stay there.

Regularly analyze performance metrics across devices and platforms. Use this data to refine your content strategy. Understand what works best for each platform and device and adapt your strategy accordingly.

Testing and measuring will help you identify which content works best on which platforms and with which audiences so you can focus on creating more of that type of content for that platform. Use the results to stop doing what doesn’t work. And create more tests to continuously improve the content you publish. Even if it’s doing well, what can you test to see if it works even better?

Your content doesn’t need to go everywhere - it just needs to reach the right audiences. Identify which platforms your audiences engage with (whether it’s your website, blogs, social media, etc) and make sure your content is optimised for those. Don’t worry about being everywhere. A key part of your strategy should be figuring out where to focus your efforts.

Like usual I think these articles are biased and create bias. A lot of content creators don’t know their market, their audience, or even their perspective. You know what? That is 1000% ok The more darts you throw the better you get. Strategy can and should adapt to change and you can pivot whenever you want. Those that pander get likes, but never get community.

Creating an effective content strategy across devices and platforms requires content transformation and repurposing. Rather than just publishing the same content everywhere, you need to adapt it based on screen size, interface, and user behavior differences. For mobile, focus on snackable, scannable content that loads fast. For desktop, longer-form, in-depth content still works. Across platforms, optimize for the primary use case and capabilities. Then repurpose core narratives, data, and assets for different formats like video, audio, text, graphics, etc. Meeting users' needs on every device involves tailoring content while maximizing reuse through flexible repurposing.

Craft a content strategy that adapts to every device and platform by embracing responsive design, prioritizing mobile-first, using visual storytelling, optimizing for specific platforms, and leveraging a CMS. Monitor performance, make data-driven decisions, and ensure content is accessible and inclusive. Create a content calendar and partner with influencers to expand reach.

Remember accessibility While performing content audits and examining your content inventory to ensure there is a variety of types of content, don’t forget about accessibility. Is all of your current content accessible to all potential audiences and screen readers? Is it visible or hard to read? Is the font easily recognizable and popular across all OS?