How can you create a content calendar for influencer marketing campaigns and social media?

Identify your objective by understanding the story that you want to tell your audience. Every brand has to have its own story, especially the new ones. If you look at statistics, people are now inclined towards new brands that have a strong story. Make use of this trend and set the narrative of your story. Once you have done that, you can start outlining your objectives around how you want people to engage with you and for what purposes.

Having metrics to follow can be useful and help with consistency with content generation...but leaving room to play and create timely content keeps a brand relevant and real ????

Focus on one platform that has the maximum audience for your business. Start creating content for that platform, and then reuse the content on other SM platforms after tweaking it a bit. The aim should be to gain prominence on one platform first (where your audience is) and gradually grow on other platforms. If you try to create content for all platforms, then you might lose focus and end up spending a lot of money unnecessarily.

Once you have decided where you are going to post, it is time to decide what to post. No two social media calendars are built the same way. That’s because each business has different content creation and posting needs to attract and maintain their audience The best place to start is to break your business products and services down into their component parts as a starting point for the content that you can create for the platforms you have chosen.

Reminder: You may want to schedule reminders for your collaborators (such as influencers of partners) who are expected to take any action at a coordinated time. Consider using auto-generated messages to ping your collaborators 24 hours ahead of going live with a social media campaign.

Once you have identified that one platform that will get you to the top, start putting up content by yourself if you don't have a team. Your first target should be to create and upload content consistently for at least 2 weeks without worrying about a schedule. Just focus on giving the SM platform some content to feed on so that they recognise your presence. Once you have finished posting daily for at least two weeks, you will need a schedule to continue your streak, which will not be that hard anymore.

Social media marketing can often be a matter of trial and error before you get it right. Having a social media calendar allows you to expedite the “trial” part to detect errors much faster and act on them. It lets you schedule your A/B test and, in turn, helps you figure out the best posting formula for your content. This way you can understand what’s working so that you can replicate it, and what’s not so that you can take action to fix it for your audience

Always keep an eye on your content's performance and track it over your KPIs, analyse what works and what's didn't and optimize/tweak for improvements.