How can you create content that builds relationships with key decision-makers?

Kell egy koncepció, miel?tt nekiállunk az egésznek. A branding esszenciája, hogy képesek vagyunk megkül?nb?ztetni magunkat a piacon attól a másik 8600 ügyvédt?l, coachtól, marketingest?l, fejleszt?t?l, mérn?kt?l, értékesít?t?l, akik jelen vannak a placcon. Ha nem tudod, hogy te hogyan leszel más; mi fog téged kül?nlegessé tenni; mik az er?sségeid, az egyéniséged, akkor hogyan lesz branded? A munka tehát a tervez?asztalon kezd?dik.

Integrating your online and offline approach is a key element of successfully reaching your audience. You need to be consistent across both to maximise your impact. This means integrating the online cues you see (content your target interacts with, groups they’re part of etc) with offline research. The pain points they flag IRL will very likely be the same ones they’re interested in engaging with online.

Understanding your audience is crucial for creating content that resonates with key decision-makers. Here are some steps to help you know your audience and build relationships with key decision-makers: Research Decision-Makers: Identify who the key decision-makers are in your target audience. Understand their roles, responsibilities, and challenges they face in their positions. Demographic and Psychographic Analysis: Gather demographic information such as age, gender, job title, and industry. Explore psychographic factors like values, attitudes, interests, and behaviors. Create Buyer Personas: Develop detailed buyer personas representing your ideal decision-maker. Consider their goals, pain points, and motivations.

Understanding your audience is the foundational step in creating content that builds relationships. Research your ideal buyer personas to grasp their pain points, goals, and preferences. Utilize tools like LinkedIn Sales Navigator and social media analytics, coupled with customer feedback, to gather in-depth insights. Observing the content your audience engages with – what they consume, share, and comment on – is also key. This helps identify their interests and challenges, enabling you to craft content that resonates deeply and establishes meaningful connections.

The content you create to build relationships and provide value to your audience should attract, teach, and engage your buyers. This is what social selling content that is designed to start conversations and relationships needs to include: 1. It needs to resonate with your buyers so that when they are scrolling, they stop because they know the content is created for them. 2. The first line needs to create enough curiosity that we earn the right to start the conversation. 3. They then need to learn something new that they never thought of before. 4. As they contemplate this new concept, they think differently about their situation. 5. Create a compelling moment, moving them from lurker to engager and allowing us to start conversations.

Valuable content is divided between content that is knowledge content and content where we provide experiential learning. There is no problem in communicating in a technical way if the buyer persona understands it.

Providing value to your audience is key in the content creation process. Your content should offer solutions, insights, or tips that address their problems, help achieve goals, or impart new knowledge. Focus on the benefits and outcomes your content delivers, rather than just the features of your product or service. It's also crucial to tailor your content to the different stages of the buyer's journey – awareness, consideration, or decision. This ensures that your content is relevant and engaging for your audience, no matter where they are in their decision-making process, thereby fostering stronger relationships.

Building relationships with key decision-makers requires creating content that provides genuine value. Here are strategies to ensure your content is valuable and fosters strong connections: Understand Their Pain Points: Identify the challenges and pain points faced by key decision-makers. Tailor your content to address these specific issues and offer practical solutions. Research Industry Trends: Stay informed about the latest trends and developments in the industry. Create content that provides insights into how these trends may impact decision-makers and their businesses. Thought Leadership Content: Position yourself as a thought leader by creating content that showcases your expertise. Share industry insights and analyses.

Being authentic is one of the quickest surest ways for key decision makers to take your content seriously. Why? Because it is easy to see through robotic, inauthentic content full of unnecessary jargon-speak. -Try to share relevant personal and relatable stories or experiences or in fact, anything that just shows your human side. After we're dealing with humans too. -Share regular behind-the-scenes content -Share your current challenges and how you're trying to overcome them -Do Live Sessions -And super important, try to get a human face behind most of your video content as much as possible. That human touch build a strong connection that faceless or animated videos can't.

Being authentic and appearing approachable yet professional will make our audience perceive us as trustworthy. In B2B sales processes, trusting the sales professional is key.

Authenticity is crucial when creating content to build relationships with key decision-makers. Here are some strategies to help you be authentic in your content: Know Your Values: Clearly define and understand the values that drive your company or brand. Ensure that your content aligns with these values to convey authenticity. Show Transparency: Be open and transparent in your communication. Share both successes and challenges, and be honest about your products or services. Humanize Your Brand: Put a human face on your brand by showcasing the people behind the company. Introduce team members, share their stories, and highlight the company culture. Tell Your Story: Share the story of how your company started and the journey thus far.

This is exactly what my marketing does, it’s about drawing them in to listen. I focus first. I focus on my purpose, my ‘why’ and once I have this focus, I can start to focus on pulling the right people towards me. How? By providing value. Don’t focus on your product or its features but more about your experience, the emotion, the empathy, how you make them feel about your offering and themselves.

Authenticity is crucial in content creation for building relationships. Your content should reflect your unique personality, voice, and perspective, making it genuine and relatable. It's important to communicate honestly and transparently, respecting your audience. Steer clear of jargon, overhyped claims, or overt sales pitches, as these can erode credibility and trust. Incorporating stories, anecdotes, or relatable examples can make your content more engaging and connect with your audience on a deeper level. Authentic content not only attracts but also retains audience interest, fostering lasting relationships.

Diversifying your content formats can be an effective strategy for building relationships with key decision-makers, as it caters to different preferences and engages audiences in various ways. Here are some content formats you can use and how to leverage them: Blogs and Articles: Create insightful and informative blog posts relevant to the challenges and interests of decision-makers. Share industry trends, thought leadership pieces, and practical tips. Whitepapers and Research Reports: Develop in-depth whitepapers or research reports that provide valuable insights. These formats can position your company as an authority in the industry. Infographics: Summarize complex information into visually appealing infographics.

Diversifying your content formats is a dynamic approach to relationship-building. Utilizing a mix of blogs, videos, podcasts, infographics, ebooks, webinars, and case studies caters to different preferences and learning styles in your audience. It's important to choose a format that best suits the topic, purpose, and the platform where it will be shared. Additionally, optimizing content for mobile devices, search engines, and social media algorithms is crucial for ensuring accessibility and visibility. This variety not only keeps your content strategy fresh and interesting but also maximizes its reach and engagement potential.

Inviting feedback is a vital step in content creation for relationship building. Encourage your audience to share their opinions, questions, or experiences. Engage them with open-ended questions, feedback requests, and interactive elements like polls or surveys. This not only sparks conversations but also gives valuable insights into your audience's needs and preferences. Equally important is responding to comments, messages, or reviews. Show genuine appreciation and interest in their input. This interaction fosters a sense of community and shows your audience that their thoughts and opinions are valued, deepening the connection.

Existen diversos tipos de contenido que puedes utilizar según tu audiencia, yo particularmente utilizo estas tres opciones: 1. Storytelling: Tiene un poder único al lograr la empatía en quienes leen un post bajo esta línea de redacción. Los cuentos siempre tendrán seguidores porque son humanos y reflexivos. 2. Contenido funcional: Es una opción más estructurada que se enfoca en alcances y beneficios... Ideal para exponer productos y/o servicios. 3. Técnico: Habla a los expertos en su propio idioma. Utiliza términos que ellos entiendan y perciban que viene de un conocedor del tema.