How can you create content that is both timely and evergreen for influencer campaigns?

Storytelling Approach Use storytelling techniques that resonate with current emotions or experiences while conveying messages that transcend time, making the content relatable in different contexts. Engage with Your Audience Stay connected with your audience through polls, surveys, and discussions to understand their interests and create content that aligns with both current and timeless preferences. By strategically incorporating timely elements while maintaining a focus on evergreen content, you can create a well-rounded and adaptable content strategy for influencer campaigns.

Addressing the frequent queries, challenges, or concerns of your audience in collaboration with influencers is a powerful strategy. They can provide answers or walkthroughs that shed light on your brand. Connecting this content with your brand's mission statement and values adds depth, anchoring the message in what your company stands for. This approach not only educates but also aligns your brand's essence with the audience's needs, creating meaningful and impactful content.

Don't live within campaign constraints. You don't have to create evergreen or timely - DO BOTH! Build a layered approach with an always on evergreen program that represents your brand all year long. Then layer in timely campaigns that are moment specific. Always reuse your content across owned and paid channels when it makes sense. Build smart.

Repurposing Content Repurpose successful content by updating it with timely information or a fresh perspective. This allows you to leverage existing content while keeping it relevant. Regularly Scheduled Features Establish regular features or series that address both timely and evergreen aspects. For example, weekly updates on current trends within a broader evergreen topic.

It’s important to remember that although you need to focus effort on SEO, your writing style: the tone, flow and language you use shouldn’t be compromised. And always high quality external links and encourage quality backlinks from relevant websites. Consistently posting fresh content keeps the search engine bots interested.

SEO optimization is the need of the hour and the best way to bridge the gap between demand and supply. Analyze the keywords and hashtags that people are using in their search queries to get an understanding of their need and then tailor your content around it along with publishing it with hashtags aligning with user search to get your content rank better

Strategic Collaboration Collaborate with brands or influencers that align with your content strategy, ensuring that partnerships contribute to both timely and evergreen aspects of your content. Utilize their expertise to make your content stay relevant for a longer period of time.

Incorporate trending formats with interesting topics with your influencers: Use popular content formats like Reels, TikToks, or Stories to talk about topics that have long-term relevance. This approach lets you ride the wave of a current trend while ensuring the content remains valuable over time. Additionally, adding your influencer to the mix keeps the audience's attention and whilst hitting your targeted audience.

Blend Trends with Timeless Topics Combine timely elements, such as current trends or events, with evergreen content themes to create a balance between relevance and lasting appeal. Educational Content Create educational content that addresses timeless topics within your niche. This type of content remains relevant as it provides value regardless of when it's consumed. Relevant Hashtags Incorporate a mix of trending and evergreen hashtags to maximize visibility and engagement on social media platforms. Diverse Content Formats Experiment with various content formats, such as blog posts, videos, and infographics, to appeal to different audience preferences and ensure content longevity.