How can you create a consistent brand experience across Instagram and your CMS?

2 Develop your brand voice

The second step to create a consistent brand experience is to develop your brand voice . This is the tone, style, and personality that you use to communicate with your audience through your content. You want to use the same or similar voice on both Instagram and your CMS, so that your followers can connect and relate to your brand. For example, you can use the same tone of voice (formal, casual, humorous, etc.) on your Instagram captions and your CMS headlines, and use the same style of writing (short, long, conversational, etc.) on your Instagram stories and your CMS articles. You can also use the same keywords, phrases, and hashtags that reflect your brand and your content.

3 Plan your content strategy

The third step to create a consistent brand experience is to plan your content strategy. This is the way you create, distribute, and promote your content to achieve your goals and reach your audience. You want to align your Instagram and your CMS content strategy, so that you can optimize your performance and results. For example, you can create a content calendar that outlines what, when, and how you will post on both platforms, and link them together with call-to-actions, cross-promotions, and incentives. You can also use analytics tools to measure and improve your content performance on both platforms, and adjust your strategy accordingly.

4 Engage with your community

The fourth step to create a consistent brand experience is to engage with your community. This is the way you interact, respond, and build relationships with your followers and potential customers. You want to be active and attentive on both Instagram and your CMS, so that you can increase your loyalty and retention. For example, you can reply to comments, messages, and emails from your followers on both platforms, and ask for feedback, suggestions, and testimonials. You can also create interactive content, such as polls, quizzes, live videos, and contests, that encourage participation and collaboration on both platforms.

5 Showcase your value proposition

The fifth step to create a consistent brand experience is to showcase your value proposition. This is the unique benefit, solution, or outcome that you offer to your audience through your content. You want to highlight and demonstrate your value proposition on both Instagram and your CMS, so that you can attract and convert your followers into customers. For example, you can use your Instagram bio and your CMS homepage to state your value proposition clearly and concisely, and use your Instagram highlights and your CMS portfolio to showcase your best work, achievements, and testimonials. You can also use your Instagram stories and your CMS blog to share your behind-the-scenes, tips, and stories that show your value proposition in action.

6 Monitor and update your brand experience

The sixth step to create a consistent brand experience is to monitor and update your brand experience. This is the way you keep track of your brand performance, feedback, and trends, and make changes and improvements as needed. You want to regularly review and update your brand experience on both Instagram and your CMS, so that you can stay relevant, fresh, and competitive. For example, you can use surveys, polls, and reviews to collect feedback from your followers and customers on both platforms, and use them to improve your design, voice, and strategy. You can also follow the latest trends, best practices, and innovations on both platforms, and use them to update your content, features, and offers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?