How can you create a conference brand identity that reflects your values?

2 Choose your visual elements

Once you have your core values, you can translate them into visual elements that represent them. These include your logo, your color palette, your typography, your imagery, and your icons. Your visual elements should be consistent, coherent, and appealing. They should also reflect the tone, the mood, and the personality of your conference. For example, if your conference is about innovation and creativity, you might choose bright colors, bold fonts, and dynamic shapes. If your conference is about sustainability and social impact, you might choose earthy tones, organic textures, and minimalist icons. You can use online tools such as Canva, Adobe Spark, or Logo Maker to create your visual elements.

3 Craft your verbal elements

Your verbal elements are the words and phrases that you use to communicate your conference brand identity. They include your name, your tagline, your slogan, your elevator pitch, and your key messages. Your verbal elements should be clear, concise, and catchy. They should also convey your core values, your benefits, and your differentiation. For example, if your conference is about empowering women in tech, you might choose a name that reflects that, such as Women in Tech Summit, a tagline that summarizes your value proposition, such as Connect, Learn, and Grow, and a slogan that inspires action, such as Be the Change. You can use online tools such as Slogan Generator, Name Generator, or Headline Analyzer to craft your verbal elements.

4 Test your conference brand identity

After you have created your conference brand identity, you need to test it with your target audience, your speakers, and your sponsors. You want to make sure that your conference brand identity is relevant, resonant, and recognizable. You can use online tools such as SurveyMonkey, Typeform, or Google Forms to create surveys, quizzes, or polls to gather feedback. You can also use social media platforms such as Twitter, Facebook, or Instagram to share your conference brand identity and see how people react. You can use online tools such as Google Analytics, Hootsuite, or Buffer to measure your engagement, reach, and sentiment.

5 Refine your conference brand identity

Based on the results of your testing, you can refine your conference brand identity to make it more effective and appealing. You can tweak your visual or verbal elements, or you can create different versions for different segments of your audience. You can also create a brand guideline document that outlines the rules and best practices for using your conference brand identity across different channels and platforms. You can use online tools such as Brand Guidelines, Coolors, or Font Pair to create your brand guideline document.

6 Promote your conference brand identity

Finally, you need to promote your conference brand identity to build awareness, trust, and loyalty among your audience, your speakers, and your sponsors. You can use different strategies and tactics to showcase your conference brand identity, such as creating a website, a landing page, a blog, a newsletter, a podcast, a video, or a webinar. You can also use social media platforms, online communities, forums, groups, or influencers to spread the word about your conference. You can use online tools such as WordPress, Mailchimp, Anchor, YouTube, or Zoom to create and distribute your content.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?