How can you create a comprehensive marketing strategy as an entry-level consultant?

Before defining the objectives you have to analyse the marketing situation and know your context. Only then, knowing the context you can define goals. Goals should be SMART: Specific Measurable Achievable Realistic Timely

It’s involves understanding the client's business, conducting market research, setting clear goals, defining the target audience, analyzing competitors, developing a unique value proposition, planning the marketing mix, allocating a budget, selecting relevant channels, and continuously monitoring and adjusting the strategy for optimal results. Legal and ethical considerations are vital, as is regular reporting to track progress. Staying updated through education, maintaining open communication with the client, and collaborating with team members are essential for success. Finally, ongoing evaluation and feedback collection ensure the strategy's effectiveness and continuous improvement.

Defining clear and measurable objectives is the foundation of a successful marketing strategy. It not only provides a roadmap for the campaign but also establishes benchmarks for evaluating success. Understanding the client's specific goals, whether it's increasing sales, enhancing awareness, fostering loyalty, or expanding market share, helps tailor the strategy to align with these objectives.

Even as an entry-level consultant, you don't have to be afraid of complex situations. Analyze the situation, but always put yourself in the shoes of the people involved. Because all business, whether B2B or B2C, is between people. And it's about mutual benefit. Acknowledging this simple rule will make your entry into analysis and marketing much easier.

Indeed, conducting a thorough analysis of the client's current situation and the market sets the stage for an informed marketing strategy. A SWOT analysis provides valuable insights into internal strengths and weaknesses, as well as external opportunities and threats, guiding the strategy by leveraging strengths and addressing vulnerabilities. Identifying market dynamics and trends helps tailor the strategy to align with the evolving landscape, ensuring relevance and resonance. Competitor analysis is equally crucial. Evaluating the strengths and weaknesses of rivals provides a comparative context, enabling the development of strategies that capitalize on opportunities and mitigate threats. This holistic approach to analysis equips the

Identifying the target audience is pivotal for crafting a tailored marketing strategy. Creating detailed buyer personas goes beyond demographics, delving into psychographics, behaviors, needs, and pain points. This depth of understanding allows for the development of messaging and campaigns that resonate with the specific motivations and challenges of the ideal customers. Mapping out the customer journey is equally important. Understanding how potential customers move through awareness, consideration, and ultimately, the decision to purchase, provides a roadmap for strategic touchpoints. This insight aids in developing content and interactions that align with the customer's evolving needs and preferences at each stage of their journey.

Consider all the P's of marketing and make sure they are integrated with each other. Check that the chosen elements can actually integrate with each other and there are no conflicts between channels or their messaging.

Knowing frameworks and how they can be used is an absolute game-changer to working in strategy. Make sure you learn how to apply them and strategy will become a lot easier.