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How can you create a compelling subject line?

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The subject line of your email is the first thing that your recipients see in their inbox. It can make or break your chances of getting them to open, read, and respond to your message. How can you create a compelling subject line that grabs attention, sparks curiosity, and motivates action? Here are some tips and best practices to help you craft effective subject lines for your sales and marketing emails.

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1 Know your audience

Before you write your subject line, you need to understand who you are writing to and what they care about. What are their pain points, goals, interests, and preferences? How can you relate your offer, solution, or value proposition to their needs and desires? Use words and phrases that resonate with your audience and show them how your email can benefit them.

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Chuck Shaver

?E?E??GI?G ?I?KE?I? ?O? ?E?E??E ??Building your Public Branding Image ??Shortening Sales Cycles ??Driving more Revenue | LinkedIn Profile Optimization | Sales and Social Selling Training Services ??
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STOP using filler words! Get to the point in the shortest possible way. Example: Struggling to get great LinkedIn reach? Be sure to leverage these Top 5 areas to optimize exposure. 1). Banner - Logo, company colors, message statement 2) Profile Pic - Clear, in tight, smile, add audio 3) Headline - 220 characters of your most important SEO (think keywords) 3) Contact - Use business contact info 4) Provided Services - Turn on and select the best fits for more SEO 5) Content - Company products and services in your voice to allow people to go on their own buyers journey

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Rishabh Bahuguna

I help small businesses & founders amplify their social presence | Featured in Community highlight ? DataFam Roundup | 1X Speaker Jaipur TUG | 2X Slack Certified | Digital Marketing
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Let's put ourselves in their shoes and gain a clearer understanding: - The initial step towards 'know your audience' is connecting with and understanding them better by tapping into their core sentiments. - Once we establish this connection, their pain points, goals, mutual interests, and top preferences become easily approachable through 'human-interaction' in the Age of AI. - It's crucial not to sell at the very first moment. The best way to value customers is by understanding consumer behavior at the right time with the right strategy. Keeping them informed about every wrong way and every update is a crucial aspect often overlooked in most cases.

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Muhammad Umer

-- Interior Designer & Sales Marketing Manager-- ( Interior design & Fit-outs )
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I think I have to identify the problems of people which they are facing past or in present with same product and to rectify their issues with low cost, less time, with efficiently.

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2 Be clear and concise

Your subject line should communicate the main purpose and benefit of your email in a clear and concise way. Avoid vague, generic, or misleading subject lines that don't tell your recipients what to expect or why they should open your email. Use specific, relevant, and actionable words that convey urgency, value, or emotion. Keep your subject line short and simple, ideally between six and 10 words, and avoid unnecessary punctuation, capitalization, or spammy words.

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Yasir Wani

Outbound Sales expert driving revenue growth at saasguru
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As per my experience, we need to know the audience that we are targeting. If there is a customer base having low budget, we should mention about discounts in the subject line. Similary if there is a customer base having busy schedule, we should mention about that thing in the subject line. It will be with the help of a proper CRM tool only that we can customize the data in a proper manner.

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3 Use personalization and segmentation

Personalization and segmentation can help you tailor your subject line to your recipients and make them feel more connected and engaged with your email. You can use their name, location, industry, or other data points to customize your subject line and show them that you know them and care about them. You can also segment your email list based on different criteria, such as behavior, interest, or stage in the buyer's journey, and create different subject lines for each segment that match their needs and expectations.

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4 Test and optimize

The best way to find out what works and what doesn't for your subject line is to test and optimize it. You can use tools like A/B testing, analytics, or feedback to measure the performance of your subject line and see how it affects your open, click, and conversion rates. You can test different elements of your subject line, such as the length, the tone, the word choice, the format, or the emoji, and see which one generates the best results. You can also use best practices and examples from other successful email marketers as inspiration and guidance.

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5 Be creative and unique

Finally, you want your subject line to stand out from the crowd and catch your recipients' attention. You can use creativity and uniqueness to make your subject line more memorable, intriguing, and appealing. You can use humor, curiosity, controversy, or storytelling to pique your recipients' interest and entice them to open your email. You can also use questions, challenges, teasers, or surprises to create a sense of curiosity and anticipation. However, make sure that your subject line matches the content and tone of your email and delivers on your promise.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Justino Mora

Available Worldwide. View my Services: JobSearch, Career Planning & Employment Coaching, Profile Resume Strategies Reviews, AI-Interview Simulation, Profile Indexing & Visibility. LLM's Perplexity & Claude-3.5 Prompting.
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Based on my recent experience building LinkedIn Profiles Headlines with Perplexity.ai I would recommend first to create a tentative Headline based on the above mentioned criteria of: 1? Audience, 2? clear and concise, 3?? personalization and segmentation, 4? creativeness and uniqueness. And then run ?? Generative Artificial intelligence Optimization using GPT-4 as this process will adjust text to the most statistically correct message from the point of view of already published material. Instruct GPT-4 about potential length of the Headline. It would be interesting to do some public testing of this idea ?? as quality of the result is a function of the quality of the prompting Regards #JustinoMora

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How can you create a compelling subject line?

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3

4

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1 Know your audience

2 Be clear and concise

3 Use personalization and segmentation

4 Test and optimize

5 Be creative and unique

6 Here’s what else to consider

Sales & Marketing

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