How can you create a cohesive story experience across multiple platforms?

2 Define your audience and goals

Once you have your story architecture, you need to identify your target audience and your goals for each platform. Who are you writing for, and what do you want them to feel, think, or do? How will you attract and retain their attention, and how will you measure their engagement and satisfaction? You should also consider how your audience will access and consume your platforms, and what kind of devices, platforms, and preferences they have. For example, you might use a mobile app to deliver short and interactive episodes, a website to provide additional information and resources, and a social media channel to encourage feedback and participation.

3 Write for each platform

When you write for each platform, you need to adapt your style, tone, format, and content to suit its strengths and limitations. You should also consider how each platform contributes to your overall story arc, and how it relates to the others. For example, you might use a book to provide detailed descriptions and inner thoughts, a podcast to create suspense and atmosphere with sound and voice, a game to challenge and reward your audience with choices and consequences, and a comic to illustrate action and emotion with visuals and dialogue. You should also avoid repeating or contradicting information across platforms, and instead use each one to add value and depth to your story.

4 Test and refine your story

After you write for each platform, you need to test and refine your story to ensure that it works well and makes sense. You should also check for consistency, coherence, and continuity across platforms, and fix any gaps, errors, or inconsistencies. You can use different methods and tools to test your story, such as feedback surveys, beta readers, analytics, and prototypes. You should also be open to making changes and improvements based on your results and feedback, and be flexible and creative in solving any problems or challenges that arise.

5 Promote and distribute your story

Finally, you need to promote and distribute your story to reach and engage your audience. You should also consider how you will manage and update your platforms, and how you will interact and communicate with your audience. You can use different strategies and channels to promote and distribute your story, such as social media, blogs, newsletters, events, and partnerships. You should also monitor and evaluate your performance and impact, and use the data and insights to optimize and improve your story and platforms.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?