How can you create a call-to-action that motivates your audience to take action?

Get as specific as possible when it comes to knowing your audience. Gender and a vague age range aren't enough. Look into personal and professional interests, likes and dislikes, buying patterns, and more.

I customize the verbiage in my CTAs to reflect the exact language my audience uses. I help early stage professionals build a career that suites their needs. I help them stack the deck in their favor. These are both examples ("I wish my career suited 'my' needs" & "I feel like the deck's stacked against me") of things I've heard directly from my audience.

Confusing CTAs are ignored CTAs. I stick to one, single CTA per piece of content. It's always the simplest request I can make. Either 'follow me for more' or 'repost if found helpful'. I always assume my readers are seeing my content for the very first time and that I haven't built up trust with them. With that in mind, the simpler the ask, the better.

According to me, it should be pointing towards their pain point & let them know that with your services they will be able to resolve that.

My career-centric content here on LinkedIn is designed to help others see things from a broader, most experienced perspective than they might normally possess. I always capitalize on what I would have been able to do earlier in my life and career IF I had known earlier the bit of wisdom I've just shared. I try to make my reader imagine: What else is this guy sharing that I'm unaware of?

I would use the Ten Commandments by Sandra Schrift, 1. Educate 2. Expertise 3. Entertain 4. Experience 5. Enthusiasm 6. Example 7. Encourage 8. Eloquence 9. Excellence 10. Energize According to her, try to leave your audience on a high by summarizing how they will benefit from the task you want them to undertake, also suggest what else they could go on to achieve as a result. This is the optimal way to motivate and influence an audience.

To use calls-to-action to motivate your audience, you need to: Use active words that command attention and motivate people to take action. Be specific and concise. Don’t play around the bush or write long paragraphs to get people to take action. Create urgency or scarcity. Fear of missing out is always a powerful motivator. Leverage curiosity. Start with an action word, like read, download, call, contact and more. Create a sense of urgency with words like today, now or in the next 24 hours. Tell your audience what’s in it for them if they do take action.

The more you know about your audience, aka: the super specific language they use, the specific desire they wish to achieve, their between the lines, the better the CTA. CTA should answer the question asked by visitors: Now that I know NNN (product, new information, service) I want to...