How can you create both timely and evergreen social media content?

- Employ Content Recycling: Reuse, repurpose, or update older content to match current needs and trends, ensuring it stays relevant. - Blend Content Types: combine various content types within a single post or campaign - e.g. create a blog post discussing a timeless topic, then incorporate current examples or case studies to make it relevant to today's audience - Use Trend-Relevant Hashtags/Keywords: When sharing evergreen content, use those to increase its visibility during current conversations or events & increase chances of it being picked up by algorithms. This can attract both immediate and long-term engagement.

Create a mix of timely and evergreen social media content by blending trending topics with timeless industry-related content, repurposing evergreen posts, adding seasonal relevance, engaging in ongoing conversations, sharing educational content, and scheduling regular updates for visibility. This ensures a balance between current trends and lasting relevance.

Your content is not a diary, it’s a library that solves people’s problems, tangentially referential to your product. The excellence of your content enhances and expands the brand audience, who will inform your buying audience.

As a Content Marketing Strategist, I know that social media is a great tool to connect with your target audience, build relationships, and promote your products or services. But with so many different platforms and algorithms, it can be tough to keep up. Here are a few tips: Timely content: - Stay up-to-date on current events and trends. - Use social media listening tools to identify trending topics and hashtags. - Be creative and think outside the box. Evergreen content: - Think about the topics that your audience is always interested in. What are their pain points? What questions do they have? - Create content that addresses their needs and provides value. - Update your evergreen content regularly.

- by conducting content audits - by monitoring the activities of the audience- this is used to apply user generated content (UGC) - by looking for industry trends in your region - by focusing on non- sales oriented contents (this may include a content that educates, inspires, entertains and engages)

I would suggest planning 80% of your content in advance and leaving 20% to have the opportunity and the space to be reactive to trends/news/moments.

- Curate Current Content: Share and comment on current news, trends, or events within your niche while weaving in references to evergreen content - e.g. you can share a recent study and link it to a comprehensive evergreen guide on the same topic. - Create Recurring Features: Develop content series or features that address evergreen topics with a fresh perspective each time; this encourages repeat visits & engagement. - Work with Seasonal and Holiday Content & Content Calendars: Map out key dates that repeat every year (e.g. Holidays, Annual Celebrations etc.). Craft content related to those that can be repurposed annually. You can refresh or re-share this content as appropriate every year while adding something to it.

Certain content you produce will have set deadlines, which is fine. But your social strategy should be fluid and continuously evolving especially when it comes to content. You have to be able to pivot off of industry, regulatory or market news and ensure that all stakeholders are aware of this approach.

Repurpose repurpose repurpose. I can’t shout this loud enough. The caveat being, you should definitely repurpose if it performs well, change up the format if it performs okay and take a step away if it performs badly. There’s so many ways to repurpose content from different formats, video, image, text, to breaking it into long form or short form content. I highly recommend.

I believe Repurposing content not only extends the life of your valuable material but also maximizes its impact. Few are my go-to pointers- Time-Sensitive Updates: When repurposing evergreen content to make it timely, consider incorporating time-sensitive elements like current events, trends, or relevant holidays. Experiment and Learn: Be open to experimentation and learn from your audience's response. Some repurposed content may perform better than others, and this knowledge can inform future repurposing efforts. Cross-Promote: Mention and link back to the original content within the repurposed piece. This can drive traffic to your website and provide context for the audience.

To effectively repurpose successful social media content, consider breaking it down into smaller, digestible components while delving deeper into the subject matter. This approach can enhance the content's value for your audience by providing more in-depth insights and analysis

If you don’t try it, you won’t know. We shouldn’t assume we know best. Our audience know best and they prove this to us by how they interact with your brand and the content. Therefore we must continue to test, learn and repeat. Learning everyday about how our audiences behave both psychologically and emotionally with our content.

I believe by following pointers, you can effectively monitor your content's performance, create a content strategy that blends both evergreen and timely content, and ensure it resonates with your target audience. A/B Testing: Experiment with different content formats, headlines, and visuals to see what resonates best with your audience. Audience Segmentation: Segment your audience based on demographics, behaviour, and interests. Competitor Analysis: Monitor what type of content is working for your competitors. You can gain inspiration and uncover gaps in your content strategy. Use Analytics Tools: Utilize tools like Google Analytics, Facebook Insights, and others specific to your platform.

Experimenting and testing in your content strategy not only keeps it fresh and relevant but also empowers you to make data-driven decisions. By adopting these pointers, you can find innovative ways to engage your audience. Monitoring Emerging Trends: Keep an eye on emerging trends and incorporate them into your content when relevant. Timely content often capitalizes on trending topics. Feedback Loop: Encourage feedback from your audience and actively listen to their comments and suggestions. Responding to their feedback can foster engagement and loyalty. Iterative Approach: Content creation is an ongoing process. Don't be afraid to iterate and refine your content based on the insights and feedback you gather.

Consider using a tool like answerthepublic.com to learn what your audience is searching for on Google. Use that data to create new content in long-form and short-form formats.

Sometimes you just need to wing it, and understand what trends are taking the internet by storm. By staying up to date on trends, you are able to create timely content, and by listening to and knowing your audience, you should be able to take trends and apply them to content that is evergreen. Just listen to your audience and get to know their needs, likes, and wants.

Sometimes you just have to mix media formats. Use images and video to create visual content that won't become outdated as quickly as text. Memes and gifographics for example also timeliness lol.