How can you create better social media content for your personal brand?

Before you start sharing content, identify the skills, niches or areas of expertise you want people to identify you with and the kind of brand you'd like to build for yourself. Ask yourself, these questions: - What do you want people to expect whenever they see a post from you pop up on their feed? - What do you know a lot about and would like to share with others? - What area of expertise do you want people to associate you with? - What kind of audience do you want to build? - Who are you looking to connect with on the platform? - What kind of opportunities are you seeking on the platform? Once, you answer all these questions, you'll have the information you need to make the right kind of content for building your brand.

Being able to accurately reflect your areas of expertise is the first step towards a good personal brand. If you start producing content in the area you dominate, the content producer will be more confident and a valid reason will be provided to follow the brand. Doing research on personal brand-focused topics and reviewing content in similar categories always makes things easier. After determining your strengths and weaknesses by conducting competitor analysis, you can start reflecting your brand!

Elevate your personal brand's social media content by defining a consistent theme, using high-quality visuals, engaging with your audience through comments and messages, sharing authentic stories, incorporating diverse content formats, staying consistent with posting schedules, leveraging trending hashtags, and analyzing performance metrics for continuous improvement. Prioritize authenticity, connection, and value to build a compelling and resonant personal brand on social media.

Define your social media goals before content creation. Specify if you aim to raise awareness, generate leads, build relationships, or establish authority. Let these goals dictate platform choices, content formats, topics, and tone. Ensure goals are SMART: specific, measurable, achievable, relevant, and time-bound for focused and effective social media strategies.

Personal Brand is about YOU. Before starting one make sure you know want to be seen as. Three things that would help succeed : 1) Having a a solid goal for the brand. 2) Show your real self and be consistent in that. 3) Talk to the audience that's the biggest advantage you have over a business brand you can build personal connections.

3 important points that should be considered regardless of the type of content shared: 1. Understand the demographics, interests, and preferences of your target audience to tailor content that resonates with them. 2. Establish a consistent and authentic voice that reflects your personality and values, and that enables you to foster a genuine connection with your target audience. 3. Provide content that is not only relevant to your target audience, but also adds value, whether it's informative, entertaining, or inspiring. Ultimately, creating better social content involves a mix of strong audience understanding, authentic communication, and a commitment to consistently delivering value through great content.

Crafting a customer persona with my clients during the onboarding phase is hands down one of the highlights in my program. There's nothing quite like witnessing the expression on their faces when they've successfully unraveled the pain points of their audience – it's pure gold. In the realm of content creation, understanding your audience is non-negotiable. Delving into their values, beliefs, interests, problems, needs, and desires is not just a step; it's the foundation. It's the groundwork that empowers you to produce content that goes beyond mere entertainment or engagement. More importantly, it's about crafting content that serves as an inspiration, compelling them to take meaningful action.

Understand your audience - Knowing their needs - Interests - Preferences Use surveys, analytics and social listening to gather insights and segment them into groups. Tailor your content to be relevant, valuable and personalized for each segment.

Give the audience what THEY want, but make it personal. Your brand should represent YOU. -> Your learnings -> Your experiences -> Your journey ...and more! And do this through experimenting.

As someone who prides themselves on being "authentic" online (whatever that means), I can confidently say that won't resonate with everyone's audience. Be aware of who you are, who you are trying to be, and what your audience expects of you. This will help you curate your voice.

What do you want to be known for? And will that set you apart? USP → The 'U' stands for unique, make sure your proposition is unique, and provides value ('V'). You want to be known for your USP through and through, so take time to ensure it is crafted well.

Ask yourself these questions before writing to improve your personal brand: Would I read this piece if I were someone else? Does it provide value and offer a unique perspective? Does it influence the industry I want to impact? We know that the human side is liked on social media, but we have to find the balance between the personal and the professional. Personal stories are welcome, but avoid extremes. The goal is to make an impact. Also, identify your "Whitespace," the space where your brand or persona has credibility and can add significant value. Connecting with your audience requires understanding their needs and offering relevant and authentic content.

As I do not consider people to be products, I would reframe this into: Know your content strategy! Look into these three points: 1) Who is your target audience and what are they interested in? 2) What are your goals that your content should support? 3) What are the topics that you can provide expertise on? Topics that fit within all three answers are the ones you should be looking at closer. Pick the ones that are the strongest and that you would like to be known for. This is now the base for your content strategy, or, your content value proposition.

Your unique proposition is the problem you solve in your unique way. You can be a fitness influencer helping clients to lose 10 Kgs in 10 months or you can be a fitness coach helping clients to lose 10 Kgs in 10 months without any diet plan. You choose the way you solve your clients' problems.

Don't be shy with stylizing your content with your personality. Authenticity is easier to connect with than another trend or style to follow. It'll weave in smoothly with your work and it'll be the reason why people want to be with you. The foundation starts by identifying your passion, your reason, your niche ... what makes you stand out from the crowd. We all do, we're all different, and that's the beauty of understanding the wealth you bring to your audience. It's the tone, perspective, wild ideas, intrinsic thoughts, and unique take on the world that will show your audience your individualism and why you're the one to go to.

Effective communication often involves crafting engaging narratives that resonate with your audience's interests and delivering valuable content that addresses their needs or desires. Tell a story that your audience will remember and add value to what they really want to hear from you!

You decide your content mix depending on your content pillars. It is important that you define your pillars according to what you want to share AND what your audience wants to see → this can be done through A/B testing.

Wir unterscheiden Content nach den Kategorien Inspiration, Unterhaltung, Lernen und überzeugen. Wichtig ist es, dass Mix immer wieder zu variieren, da sich die Interessen der Nutzerinnen und Nutzer nach kurzfristigen Trends ver?ndern k?nnen. Am besten immer wieder Neues ausprobieren und, ob es besser funktioniert als die bisherigen Beitr?ge.

Not long ago I wrote an article about this topic that I summarize very briefly below: To get diversity in formats on LinkedIn or another social network you don't have to limit yourself to posting photos and text; consider including native videos, long and short texts, different types of images, and carousels. The key is to keep your audience engaged and offer varied content. Another way to vary your content is by sharing content from third parties; when you share content from other sources, make sure you bring value through your own perspective or differential approach. It's not just about sharing, but adding your personal touch to enrich the conversation.

I think at first it is better to experiment for first six months with different set of content mix, and then see 3 content formats that work the best for you and double down on that accordingly.

The best tools to use for content creation: 1. Notion: Workspace management 2. BeforeSunset AI: Day Tracker 3. Taplio: LinkedIn Growth 4. Tweet Hunter: Twitter growth 5. Later: Instagram growth

The best tools can cut down your content creation, curation and posting time drastically. Here are a must have tools: 1. ChatGPT: Use it for ideating content and getting inspiration. 2. Claude: To level up your copywriting tone. 3. Notion: Your personal database to store content. 4. Hypefurry: To write and schedule Tweets. 5. Taplio: LinkedIn made simple. 6. Figma/Canva: To design those beautiful carousels.

Use the right tools for social media content creation. Explore options like content calendars, graphic design software, video editing tools, content optimization, and social media management tools. Choose based on your needs and goals for efficient planning, creation, editing, and distribution of content.

- Familiarize yourself with social media management tools like Hootsuite, Buffer, or Sprout Social for scheduling and analyzing content. - Explore graphic design tools such as Canva or Adobe Spark for creating visually appealing posts. - Consider using video editing software like Adobe Premiere Pro or iMovie for creating engaging video content. - Experiment with keyword research tools like SEMrush or Ahrefs to optimize your content for search engines. Here are my favourite social media tools: Hootsuite, Canva, Ubersuggest, Semrush, Mailchimp, Leadsquared, ahrefs, and Google Analytics.

I believe that while developing your online personal brand, the content and the messaging means much more than design creativity (of course, if you are not a graphic designer). Do not overdo or prioritize creativity above content! If you don't know how to edit videos, and you have a limited time and resources, don't do video because "videos are more engaging". It's not videos, it's speakers and stories that are engaging first of all!

Progress is our happiness catalyst, as Tony Robbins once noted. Monitoring your KPIs and metrics is crucial for creating impactful content. Consistent tracking ensures your content resonates with your audience, addressing their problems effectively. Neglecting performance tracking is akin to racing without timing – aimless improvement becomes improbable. Track your progress; it's the compass guiding your content journey.

Regularly monitor and evaluate social media content performance. Track metrics like reach, engagement, conversions, or retention against your goals. Use analytics tools to collect and analyze data, gaining insights to enhance your content strategy and quality over time.

Regularly assess the performance of your social media content. Track metrics such as engagement, reach, and follower growth. Analyze which types of content resonate the most with your audience and adjust your strategy accordingly. A data-driven approach helps you refine your content strategy for optimal impact.

Tools like Hootsuite, Buffer, and Sprout Social not only help you schedule posts in advance but also provide valuable insights into audience engagement and preferences. These apps offer analytics features that allow you to monitor key metrics such as reach, engagement, and demographics. By regularly analyzing this data, you can identify trends, understand what resonates most with your audience, and adjust your content strategy accordingly. In summary, incorporating social media tracking apps into your strategy enables you to schedule posts efficiently while continuously monitoring audience behavior and preferences, ultimately maximizing engagement and driving results.

Be authenitc and consider who may benefit from the information you are sharing. Think about the problem you are trying to solve for your audience through the advice you are offering. Just consider how the insight can guide someone to make a better decision. Or might offer a perspective on something that they are researching! Do not hesitate to talk about something that you are passionate about, but ensure that it is positive and not offensive to others. This will showcase you as a genuine person…and that becomes your brand!

I would say on top of everything - be yourself. Authenticity matters more than ever. So create content that shows real you, your personality and your point of view. No one else can do that instead of you.

Leverage Storytelling: To create content that works you need to share stories about your experiences, failures, and successes. Authentic stories resonate well with audiences and build trust. Those relationships with your audience is key.

Social media content can be made better in three ways: 1. Better craft (i.e., better writing, visuals, etc.). 2. More relevance (to the target audience). 3. More value (to the target audience). Focusing on #1 is rarely enough (because there's too much other content competing with you). You need to get better at #2 and/or #3 to really move the needle. But remember, value is not solely informational value. People value lots of things, like beauty and humor. So keep this in mind.

I'd say it's always important to remember your audience. Don't make posts so much about you - keep the focus on topics that interest others and can ignite conversation. You'll build your thought leadership and network much more naturally that way, and people will want to follow you for content that interests them. In a sea of achievements being shared on LinkedIn feeds, your content will stand out.