How can you create an Algorithm-proof SEO strategy that aligns with Google's mobile-first indexing?

There's no such thing as an algorithm proof SEO strategy. One of Google's main aims is to find the best answer for a user's query - by providing a user-first experience. 61% of searches are made on a mobile device but this is likely to differ dependent on your sector (e.g B2B sectors are still desktop-first). Use GA4 & Search Console to understand what devices your audience use and use UX & CX tracking tools to understand how they interact with your site.

User experience for a mobile audience goes beyond tools and testing platforms, which only help you once data starts coming in. Think about where your audience is (or will be) when consuming your site content: on the train? sitting in a cafe at lunch? You need a site experience and content that meets your audience where they are - right page, right searcher, right time. If your content and UX is super long form, isn't easily scannable, and filled with clunky high resolution images that won't load over a shaky connection, then how are you helping your audience interact with your site? What good is all that sales copy if it needs a hard-wired connection on a desktop to load?

Best way to algorithm- proof a site? Write great content! When we started working with niche aviation sites a decade or more ago, we started by writing great content for humans. To be honest, we didn’t worry too much about SEO because if your entire market is already identified and in a list, courtesy of the FAA, you can simply target them with emails or ads. So we were writing exclusively for humans without a thought to SEO. Now that algorithms are much more sophisticated, guess which sites perform best for SEO? Those old sites with great content! Of course it helps if the site design doesn’t get in the way, ?? but great content typically wins.

Algorithm Proof, would be always having people first in mind, imagine you're in a restaurant and you want to be served well, to get your food in time, to have delicious dessert and so on, same with your website, make users to feel good and always take care of their challenges.

Today there are more mobile users than desktop users, therefore any domain that wants success must align itself with mobile-friendly. But mobile users are a little different, try to make the pages answer questions quickly because normally what they are looking for are questions that they want an immediate answer to

To develop an SEO strategy that remains resilient to Google's changing algorithms and aligns with mobile-first indexing, it's crucial to optimize your website for mobile performance. This means making sure your site is mobile-friendly, loads quickly, and provides a smooth and enjoyable experience for mobile users. By prioritizing mobile optimization, you'll be well-prepared to adapt to Google's requirements and ensure your website maintains good visibility in mobile search results.

Site & page performance audits will identify issues & opportunities; anything high-impact, low effort should be deemed a "Just Do It". Prioritise performance improvements by page types instead of individual pages or specific categories. The majority of performance issues are template and element based - therefore if PLPs account for the majority of revenue, performance improvements to PLP templates should be high up on your list.

Choose the right format, size and ensure you compress your images properly! Still one of the most basic but overlooked aspects of mobile-friendly content creation is choosing the right format, size, and ensuring you compress your images properly. Bigger businesses typically have more people involved in the CMS and maintenance of the site and blog. Set criteria and work this into your content process to make sure people aren't uploading 10mb images and tanking page performance.

Creating mobile-friendly content is very basic: - Try to make all letters and words have a minimum of 16 pixels. - The menu has to be well optimized, meaning no giant non-navigable menus. - Well-optimized images. - Use most of the content in blocks so that they are not transposed. - Do not use content with a lot of loading content These are the basics there are more but they are more complex to explain.

Additional: Responsive Design: Ensure your site is easily navigable on various devices. Improve Load Speed: Optimize the speed of your site for better mobile performance. Conversational Content: Tailor content to suit the informal queries used in voice search. AMP Utilization: Use Accelerated Mobile Pages (AMP) for faster mobile page loading. - even if it's deprecated, this framework still can be used and works as a charm

Additional Tips: Custom Reports: Tailor reports to focus specifically on key mobile SEO metrics. User Behavior: Analyze how mobile users interact with your site, focusing on popular or problematic areas. Set Goals: Establish clear, measurable objectives specifically for mobile engagement and conversions. Regular Updates: Consistently review and refresh your strategies to ensure they remain effective and relevant.

I learned that these 3 tools for monitoring and measuring your mobile SEO results most viable out of the tools Google: - SEMrush - Ahrefs - Moz Note: Remember this is my experience as an SEO professional, so if you disagree try them for yourself and tell me your experience.

If you are a beginner in improving and test mobile SEO, I recommend these strategies because they do not require code and are easy to apply: Reduce loading time and you can find them in PageSpeed Insights, it is free and is from Google Put all letters and words with more than 16px Use a dynamic menu A/B Testing

This is how you can build an Algorithm-proof SEO strategy that aligns with Google's mobile-first indexing? 1. Mobile-friendly design. 2. Optimize content for mobile. 3. Improve page speed. 4. Mobile-specific keywords. 5. Voice search readiness. 6. Schema markup. 7. Consider AMP. 8. Local SEO focus. 9. Build quality mobile backlinks. 10. Prioritize mobile UX. 11. Analyze mobile data. 12. Stay updated on Google's changes. 13. Ensure website security. 14. Keep content fresh. This strategy aligns with Google's mobile-first indexing and adapts to algorithm changes.

This is a tip that I have noticed are the biggest mobile failures in the domains I have rated: They have a host that uses ghost pages so they hurt the loading time. Use animations or codes that overload the pages. They do not use a large enough font size.