How can you connect with other market researchers through virtual events?

1 Choose relevant events

Not all virtual events are created equal. Some may be more suitable for your interests, goals, and niche than others. Before you sign up for an event, do some research on the agenda, the speakers, the format, and the audience. Look for events that align with your current or desired projects, skills, or industries. Also, check the reviews and feedback from previous attendees to get a sense of the quality and value of the event.

2 Prepare your pitch

One of the benefits of virtual events is that you can easily access and contact other attendees, speakers, and organizers. However, you also need to stand out from the crowd and make a good impression. To do that, you need to have a clear and concise pitch that summarizes who you are, what you do, and what you offer or seek. Your pitch should be tailored to the specific event and audience, and highlight your unique value proposition. Practice your pitch before the event and have it ready to use in chats, Q&A sessions, or breakout rooms.

3 Be active and engaging

Virtual events can be boring or distracting if you are not actively involved. To avoid that, you need to be proactive and engaging during the event. Participate in polls, surveys, quizzes, or games that the event organizers may offer. Ask relevant and insightful questions to the speakers or moderators. Join breakout rooms or roundtables that interest you and contribute to the discussion. Share your opinions, insights, or experiences with other attendees. Use the chat function or social media hashtags to interact with others and show your enthusiasm.

4 Follow up and follow through

Networking does not end when the event is over. In fact, that is when the real networking begins. You need to follow up and follow through with the people you met or connected with during the event. Send them a personalized email or message within 24 hours of the event, thanking them for their time, reminding them of your conversation, and suggesting a next step. For example, you can ask for a virtual coffee chat, a feedback session, a referral, or a collaboration opportunity. Keep in touch with them until you achieve your desired outcome.

5 Build your network

Networking is not a one-time activity. It is a continuous process of building and maintaining relationships with other market researchers. To do that, you need to nurture your network and add value to it. You can do this by sharing useful resources, insights, or opportunities with your contacts. You can also introduce them to other market researchers who may benefit from their expertise or services. You can also join online communities, groups, or forums where market researchers gather and exchange ideas. By doing this, you will establish yourself as a trusted and valuable member of the market research community.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?