How can you conduct effective keyword research for copywriting in a highly competitive industry?

Copywriters can find keywords through keyword tools, competitor analysis, and google research. but it is not their job to find words because he is a copywriter, not an SEO writer. Yet a person can have both skills.

Understanding your niche and goals is important to streamline your keyword reaserch. ●It helps to narrow down the process. ●Understand the segment of audince you are writing for ●Search the keywords which evokes the right emotions leading to the goals ●Limit the unnecessary search

Research now has to go beyond the normal know Your target audience and the keywords they use Now we should normalize knowing the awareness level of our clients… What do I mean? Well they are 4 types client awareness levels …; 1. Unaware 2. Problem aware 3. Problem & solution aware 4. Very aware Unaware doesn’t care about anything that’s happening Problem aware knows the issues but has no solution Problem & solution aware is fully aware of the issues and is still testing which solution works best Very aware well this are the best people to market to. My 2 cents is…. You can’t be marketing in the same way You market to very aware people and unaware people… I will be making a post about this…

In today's world of highly competing businesses, using the right keywords is vital for ensuring your exceptional visibility. Effective keyword research starts with identifying your niche and setting clear goals. It’s crucial to analyse your competitors to understand the keywords they’re ranking for. Start with a list of seed keywords that are relevant to your business, then expand this list by finding long-tail keywords that are less competitive but can drive targeted traffic. Evaluating keyword difficulty and value helps prioritize your efforts. Finally, use these keywords strategically in your copy, ensuring they align with your content and audience’s needs. This approach can help improve your visibility and ranking in search results.

Keywords: Like a bait (Mannequins) Yes, you know why as they seduce the customer. Don't take me otherwise;) The purpose of keywords you say is to increase reach. Well, think the reverse, it is used as people find it appealing. They want to read it and know more. Now let's talk about Niche! Hehe, It is a dress you will choose for your Mannequins. If you choose it wrong no matter which keyword you use. People will ignore you. Rare niches have higher chances to scale. Ex Don't write an article for healthcare hospitals write an article for the provider who sell $50k medical machines to hospitals. That is a high Ticket and less competitive. Chances you will earn more and win:)

I have always been of the notion that competitors are there to make you better. If you can find a way to leverage your finds of advantages, opportunities, and weaknesses from your competitor audit, you are on your way to trumping the competition and achieving your marketing goals. There are SEO tools out there that make your competition research and audit easy, and if you are an old soul, a manual audit works great too.

When you've got your main keyword, search it on Google. Analyze the first 5 competitors. From tools like SEMrush, or Ahrefs, try to get their keywords. You'll find common keywords used in all 5 articles. Incorporate those keywords in your headlines and paragraphs. Analyze and come up with subheadings to include in your copy so that it becomes better than your competitors.

When you know your competitors, you will be able to make better choices when it comes to how you project your products. But it’s imperative to know that what works for your competitors might not work for your organization. What matters is knowing how your competitors are reaching their audience, keywords, their channels and even their processes

Social listening is the key here. Tools like Brandwatch do extensive research on trending keywords in your industry. With the results specially streamlined to your industry and your competitors, you will then be able to derive on the segments, social media trends, demographic insights and what not. These keywords are essential to aid in your copywriting, be it for social media, SEO, SEM or even print media.

In my opinion, your competitors are the building blocks to your success. Finding out what they’ve tried and succeeded as well as failed in will help you assess how your business could do. Learn from the mistakes of others and make some of your own along the way for others to learn.

Seed keywords are essential in ranking for SEO, because people search keywords randomly, inculcating keywords into your copy is another way to ensure your brand is seen when people searches keywords or phrases via search engines

Stop thinking: Searching for keywords is the copywriter's job. It's not. "So, how do I use keywords in website copy?" -- I hear you asking. Well, here's what you need to do: You simply ask your clients to give you a list of keywords generated by their SEO experts. That's it. Easy peasy. :)

Use long tail keywords as they are easier to rank. When you're writing search it on Quora, Reddit to understand the search intent and identify other relevant keywords.

There are very few sites that give the appropriate importance to long-tail keywords. But here's the best part. People use long-tail keywords more than short-tail keywords when using google search or voice search. If you have used the right set of long-tail keywords, you've a winning strategy.

When researching long-tail keywords, don't forget to consider branded long-tail keywords. In my role, I've often heard clients say that our relatively small and finite target audience doesn't use search. There's only one alumni website for the institution, and the assumption is that users will go directly to the url, then search for what they want on the site. Marketers know that this is not how people use the web in 2024. Our users are just as likely to search "when is Dartmouth homecoming?" or "how do I give to the DCF (Dartmouth College Fund)" and click on the top search engine result.

Keyword value is based on how accurate it is to the ones that actual people use for searching their desired results. Don't use an extremely low volume low competition keyword because it's likely not widely used by people for searching. Use a keyword with moderate competition and moderate volume, high volume, and moderate competition for the best result. Make sure that ultimately, the use of that keyword adds value to your blog or copy.

Overusing keywords makes Google think you’re a bot. Try to use a mix of long tail and short tail keywords. Use a ratio of 70:30 - 70 being niche specific keywords and 30 being generic keywords.

This could affect your creativity, so try to write your piece “naturally” and then modify it to include more keywords if needed. Track your results and compare them to those when you write with the keywords first in mind.

Overusing keywords makes Google think you’re a bot. Try to use a mix of long tail and short tail keywords. Use a ratio of 70:30 - 70 being niche specific keywords and 30 being generic keywords.

Here are some more tips: 1. Align content with user search intent (informational, transactional, etc.). 2. Stay updated with industry trends using Google Trends. 3. Find question-based keywords through common questions in your industry with AnswerThePublic. 4. Include local keywords for local markets. 5. Use Google’s “related searches” for more ideas. 6. Keep updating and refining your keyword strategy. 7. Use analytics to monitor and adjust strategy.

Try to put yourself in the customers shoes, what keyword you search for on Google when you think about a company, a food item, a product. If you’re in the initial stages and are indecisive you’d have a broader search like laptop for example but as you do more research and get more niche specific you’d search for specifics like MacBook Pro Retina display. Always think like a customer but act like a competitor.