How can you conduct a competitive analysis report for organic search?

Google Search Console shows you where your pages rank, it does not show you the rankings of other domains. It does not help you identify competitors.

Identifying your competitors is key to success. There are many ways to identify your competitors. - Define Your Industry and Keywords: Clearly outline your business industry and relevant keywords. - Use Search Engines: Conduct organic searches on Google or other search engines to find top-ranking competitors. - Utilize SEO Tools: Invest in tools like SEMrush or Ahrefs to analyze competitors' domains and keyword rankings. I recommend to use Ahrefs. - Check Social Media and Directories: Explore social media platforms, industry-specific directories, and forums to identify businesses similar to yours. 5. Monitor Paid Advertising: Use tools like SpyFu to find competitors running ads for your target keywords.

Identifying your SEO competitors is a crucial step: 1. Understand your audience and then find all the keywords that you want to rank for 2. Once you get the right set of keywords, check the SERPs for those keywords and find out the common websites appearing for your keywords. 3. After finding them do a commonality analysis using tools like Semrush, and that's it. By the end, you will have a list of your website's competitors.

As an SEO expert, start by pinpointing key competitors, Evaluate your brand's strengths & weaknesses to kickstart a comprehensive competitive analysis Identify Competitors: List various categories of competitors, including established brands, new leaders and niche brands Carefully curate the list to include only direct threats to your business Find Keyword Gaps: Track your current keywords & identify where competitors rank for keywords Focus on creating content targeting keywords where competitors outperform you Determine Strengths and Weaknesses: Evaluate your brand's authority, content quality, keyword rankings, technical SEO, internal links, & mobile adaptability Understand your own SEO shortcomings before analyzing competitors

The key steps are: To conduct a competitive analysis for organic search: 1. Identify Competitors: First identify key competitors in your industry. 2. Keyword Research: Analyze which keywords your competitors are targeting and ranking for, focusing on high-value keywords. 3. Content Evaluation: Assess the quality, depth, and relevance of competitors' content for gaps and improvement opportunities. 4. Backlink Analysis: Examine the backlink profiles of competitors. Identify authoritative and relevant sites for opportunities. 5. On-Page Optimization: Evaluate competitors' on-page elements. Identify optimization strategies that are working well. 6. User Experience & Site Speed: Assess the user-friendliness and speed of competitors' websites.

To analyse competitors keywords you can use any tool like: Ahrefs, SEMrush, etc and identify high traffic driven keywords. Once you analyse all the ranking keywords of your competitor’s now make a sheet of content topic around the same keywords. Create high quality content by analysing competitor’s and promote it on different platforms. If you do it all this in a correct way you can outrank the competition.

Now that you've narrowed down your focus, the next step it to perform a keyword gap. Understand over-indexing query areas as well as under-indexing query areas. This will enable you to pinpoint areas of opportunity and prioritize impactful query sets.

Now, let's dig into their keyword strategy. You'll want to know which keywords your competitors are ranking for. This is where keyword research tools come in handy. SEMrush, Ahrefs, and Google Keyword Planner are your go-to friends. Look for the keywords with the highest search volume and those that closely align with your industry.

My lucky charm in finding keywords for my brand is a little bit old school but what I do is go to my ideal customer and ask without stopping until I get 100 words. Who could find my company on the Internet? Then I use the normal process of SEO to great my strategy of keyword. There is no better data than a real customer

Once you've understood the areas that will be most impactful for your site, review winning competitors' content to highlight differences. Comparative insights are key, but remember to ensure all insights point to actionability for the site at hand.

Content evaluation is crucial for optimizing a website's organic search presence. Most of our clients have seen massive traffic surges only via simple content optimization. One can ensure relevance and quality by assessing website content and blogs, two critical drivers for search rankings. Evaluating keyword placement and density ensures that content aligns with user queries, maximizing visibility. Further, a proper assessment identifies over-optimization risks, ensuring keyword usage appears natural. Quality evaluation, conversely, provides that content is authoritative, updated, and devoid of redundancies, making it more appealing to both users and search engines. Consistent content evaluation refines online visibility.

Visit your competitors' websites and explore the content they've created around the keywords you've identified. Pay close attention to the quality, depth, and relevance of their content. Are they offering in-depth guides, videos, infographics, or any other engaging formats? Identify areas where their content might be lacking. These gaps are your opportunities to provide better and more comprehensive information to your audience.

While evaluating competition content, it is critical to focus on your/own “target audience” and their “intent” of searching content that you are evaluating. Clusters, real life/actual use cases and examples that provide validation of your offerings, testimonials, internal linking and “interactive features” are few examples that come on top of mind. Pointers that help attract the user to “first click and then stick” on your content/page/website are going to come more from the “person(s)” evaluating and less from the tools being used. “Business understanding” is of utmost importance in this step of strategising for, evaluating and then executing content on any website.

Backlinks are like votes of confidence from other websites. They can significantly impact rankings. Use tools like Ahrefs or Moz to see who's linking to your competitors. Quality and quantity both matter. High-quality and authoritative backlinks are gold. Also, figure out how your competitors are getting these backlinks. Are they guest posting, reaching out to other websites, or doing something unique?

Technical SEO is the backbone of a website's performance. Run a technical SEO audit on your competitors' websites. Tools like Screaming Frog or Sitebulb can help with this. You're looking for things like broken links, duplicate content, page load speed, mobile-friendliness, and the URL structure. Also, check if they're using schema markup, have optimized meta tags, and other on-page SEO factors.

The only thing you will get from analyzing competitors' technical SEO is finding their flaws and penalties. The only thing you can use that is exploding them and that is black-hat so don't do it. But if you are a good person the other thing is learning about these mistakes.

Now, let's put it all together. Compile all the data you've gathered into a clear report. Share the key takeaways, such as who your biggest threats are, the keywords your competitors dominate, their content strengths and weaknesses, and their backlink strategies. Highlight opportunities and areas where you can outperform them. Remember, competitive analysis isn't a one-time thing. Keep monitoring your competitors and adjust your SEO strategy accordingly. Tools like project management and tracking software can help you stay on top of your progress and adapt your tactics based on the insights you gain from this analysis.

The fastest way to check your competitors organic traffic is using SEO tools like ahref, semrush, or similarweb. You can check competitors strategy by checking their top pages and top organic keywords, and create better content. That’s it!

Pay attention to the trends in your industry. Are there any new keywords that your competitors are targeting? Are there any new content formats that are becoming popular? Update your competitive analysis report regularly so that you can stay ahead of the curve.

When writing up the proposed actions from your investigation, there are some indications to help you find where your initial efforts are best spent. We don't really use the term "quick wins" anymore as it's misleading for clients, but finding the shorter-term gains should feed into the opportunities you're presenting back with your findings. If there are specific keyword clusters that you find are lacking compared to the competition, then a focus on the content around those keywords would be within the short-term plan. If you find there is a lower ranking fairly consistently across the board, then it's likely that some technical issues are negatively impacting the site. Knowing the priority of technical tasks comes with experience.