How can you communicate your 3D printing expertise to non-technical audiences?

An effective approach for making difficult concepts understandable to non-technical people is analogy. A good analogy would be to think of 3D printing as building with LEGO bricks where each layer adds a new component.

Adapt your communication to your audience's expertise, interests, and challenges. Highlight the customizable capabilities of 3D printing compared to traditional production methods. Tailored solutions tend to captivate non-technical audiences.

Always focus in on your audience's goals. In the case of a non-technical audience, they often want to know what makes 3D printing a good choice for cost, schedule, quality, design improvements, etc. Describe the process to them in a way that highlights the benefits of 3D printing, while keeping the technical details minimal. Remember that your non-technical audience does not need to understand all the technical aspects of the process and product. They need to know why they should believe in it like you do.

Often times, people I interact with know 3D printing in the context of building houses rapidly through a rather popular video circulating on social media. And when I tell them that I work in metal 3D printing, it is usually received with wonderment and eagerness to know more. Once this first contact has been established, then I start to add more details about the types of metal 3D printing and the differences between them. The trick that I use to keep them interested is to give them information in such a way that they want to ask more questions. For example, I tell people that one often classifies metal 3D printing processes based on the type of heat source and form of metal feedstock used. Thus far, I have always been asked to elaborate...

???????????? ???????? ???? ???????????????? ?????? ????, instead understand what your audience's challenge is and then what it wants to achieve. For example "spare parts servicing is driving 20% increased costs" Then ?????????? ?? ???????????? between their objective (control the P&L) and your tech. For example: "I have looked at your numbers and with our SLS tech we can produce your parts at the same cost but on demand, thus saving you 80% in warehousing costs"

?????????? ???? ???? ???????????????? (??????) ???????? ?? ?????????? ??????: - Traditional manufacturing designs act as cookie cutters, they are fast and efficient for repetition - A magic pen, on the other hand, can create unique forms that are advantageous for specialization A magic pen will not help you cook for a school of 2,000 pupils but it will allow you to make a unique shape for a distinctive purpose

Analogies can be powerful tools to explain complex concepts. For instance, you can compare 3D printing to building with LEGO bricks, where each layer corresponds to one piece of the LEGO structure.

One thing that I have found useful, is to turn complex content into a 1-pager infographic as a guide; if you can’t boil down the content then you really do not understand the subject enough

To understand 3d printing in a simpler way, just assume you have a loose set of white sheets. Now, you want them to bundle them up in a way such that they remain intact. You start arranging the sheets one by one, piling them up to make a bundle. 3d printing is as similiar as piling up a bunch of sheets in vertical manner. Instead of sheets, material is being piled up layer by layer, with necessary adhesive action to bind the layers.

It’s important to adapt to the knowledge of your audience. If a technical explanation isn’t necessary, focus on the capabilities and benefits of 3D printing instead.

When addressing a non-technical audience about 3D printing, it's crucial to showcase its value proposition. Clearly elucidate what conventional technology lacked and highlight the unique aspects of 3D printing. The objective is to both captivate the audience with a 'wow' factor and emphasize its business viability.

Picture your typical printer, but instead of putting ink on paper, it crafts tangible, physical items – ranging from prosthetic limbs to highly specialized aerospace components, such as spaceship thrusters. It's like bringing the most complex and craziest ideas to life, one layer at a time.

Here is my story of getting addicted to 3d printing. I am a design engineer. Few years back, I have entered into an online design challenge where I have to draw a Lego model of a man. There are detailed set of rules to be followed and the winner gets a 3d printed version of the model drawn by the winner. This made me to think about 3d printing. After winning the competition, i have received a 3d printed model of the cad model that I have drawn (it's Thor: the god of thunder ???). For any Design Engineer, he/she will be able to feel a sense of satisfaction once their designed model gets real. I felt this. Since then, I started to develop interest in 3d printing and learnt about different techniques of 3d printing.

Narratives and real-life success stories can captivate non-technical audiences. Describe how 3D printing has positively impacted people or industries. Personal anecdotes can also make the subject more relatable.

Keep some 3D printed sample parts with you. Share them to the audience and allow them to touch and feel the parts. Relate each part to an application and build stories around it.

???????? ???? ??????????????????, ??????'?? ???????? "?????? ????????" Show them cases of powerful changes in outputs thanks to a certain 3D Printing technology that connects to their industry or involves similar transformations in the way of working and outputs

As a 3d printing beginner, I think the best way is to share the audience the full process of the 3d printing, from 3d printing model,slicing to the printed samples finished for easy understanding, tell them the process step by step, then they will know that the 3d printing is not very complicated.

When trying to capture the attention of your audience in any creative field, it is important to establish some level of engagement or curiosity within your target audience. When it comes to marketing, one effective thing I found when trying to spread the word about your business is to create a small product or item to serve as a business card of sorts. Things I have tried at local events and conventions include things like free keychains and 3D printed QR codes, or other forms of messaging to get your brand out there when opportunity arises.

Once, I showcased my 3D printed toys at an office chat. Spotting their intrigue, I honed in on the creative potential and savings. Two peers were so inspired they bought their own 3D printers. However, they soon realized the craft's intricacies. Here's the takeaway: When sharing a passion, tailor your pitch to your audience's interest. It sparks enthusiasm, but ensure they're also prepared for the deeper layers of the journey.

I always start off with...3D printing is collection of different technologies that each have their own pro's and con's depending on your end intent. Think of them as different tools in your toolbox to get your job done (hopefully faster than traditional methods). Choosing the right tool for the job greatly depends on your particular parts requirements& end intent! IE: Strength (material selection), Size (needs to be able to fit in machine),Time line (is there time for post processing?) and of course Budget (yes your friend can print you a toy for under a dollar but that doesn't mean an aerospace part is going to be remotely close)

Focus on showing off projects and ideas you are genuinely interested in. People will recognize what exactly you are passionate about and be more willing to listen to your proposals and ideas. Always remember to keep your info as simple and interesting to people as you can. If you are having fun with and are excited about your idea, then chances are others will be as well.

Few Examples to share: Aerospace Rocket engine components: DED Arc 3D printing is being used to produce complex rocket engine components, such as propellant tansks, fuel injectors and combustion chambers. Aircraft parts: DED Arc 3D printing is also being used to produce aircraft parts, such as wing flaps and landing gear components. . Oil and gas: DED Arc 3D printing is being used to produce oil and gas components, such as valves and pipes. Power generation: DED Arc 3D printing is also being used to produce power generation components, such as turbine wanes and heat exchangers. As the technology continues to develop, we can expect to see even more innovative applications in the years to come.

Remember that effective communication is not just about what you say but how you say it. Be patient, attentive, and adaptable in your approach to ensure that your 3D printing expertise is accessible and engaging to non-technical audiences.