How can you communicate energy storage policy to stakeholders?

1 Know your audience

The first step in communicating energy storage policy is to understand who you are talking to and what their interests, concerns, and motivations are. Different stakeholders may have different levels of familiarity with energy storage technologies, markets, and regulations, as well as different goals and expectations. For example, policymakers may want to know how energy storage can help achieve climate and energy security targets, while investors may want to know how energy storage can generate returns and reduce risks. Therefore, you need to tailor your message and language to suit your audience and address their specific needs and questions.

4 Provide clear and concise information

The fourth step in communicating energy storage policy is to provide clear and concise information that is relevant and accurate. This means avoiding jargon, acronyms, and technical terms that may confuse or alienate your audience, and using simple and plain language that is easy to understand and remember. You should also avoid overwhelming your audience with too much or too complex information, and focus on the key points and messages that you want to convey. You can use visual aids, such as graphs, charts, tables, or infographics, to illustrate and summarize your information and make it more appealing and accessible.

5 Invite feedback and dialogue

The fifth step in communicating energy storage policy is to invite feedback and dialogue from your audience. This means encouraging your audience to ask questions, share opinions, express concerns, or provide suggestions on energy storage policy issues. You should also be prepared to listen, respond, and clarify any doubts or misconceptions that your audience may have, and to acknowledge and respect different perspectives and viewpoints. By inviting feedback and dialogue, you can build trust and rapport with your audience, as well as gain insights and feedback that can help you improve your communication and policy outcomes.

6 Follow up and follow through

The sixth and final step in communicating energy storage policy is to follow up and follow through with your audience. This means keeping in touch with your audience and providing them with updates, resources, or opportunities related to energy storage policy. You should also follow through on any commitments or actions that you have made or agreed to do, such as providing additional information, facilitating connections, or supporting initiatives. By following up and following through, you can maintain and strengthen your relationship with your audience, as well as demonstrate your credibility and accountability on energy storage policy issues.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?