How can you communicate brand guidelines to social media managers and influencers?

1 Create a brand guidelines document

The first step is to create a clear and concise document that summarizes your brand guidelines and explains why they matter. You can use a template or create your own, but make sure it covers the key elements of your brand identity and provides examples of how to apply them. You can also include dos and don'ts, best practices, and FAQs to address common questions or issues. Your document should be easy to read, navigate, and update, so use headings, subheadings, bullet points, and visuals to organize your information.

2 Share your document with your team and collaborators

Once you have your brand guidelines document ready, you need to share it with your social media managers and influencers who work with your brand. You can send them a link to your document or a PDF file, or use a cloud-based platform like Google Drive or Dropbox to store and share it. You can also create a dedicated page on your website or blog where you can showcase your brand guidelines and link to your document. Make sure you communicate the purpose and value of your brand guidelines and how they can help your team and collaborators create engaging and consistent content for your audience.

3 Provide feedback and support

Sharing your brand guidelines document is not enough. You also need to provide feedback and support to your social media managers and influencers to ensure they understand and follow your brand guidelines. You can do this by reviewing their content before they post it, giving them constructive comments and suggestions, and praising them for their good work. You can also create a feedback loop where you ask them for their opinions and feedback on your brand guidelines and how they can be improved or updated. You can use tools like email, chat, video calls, or surveys to communicate with your team and collaborators and build trust and rapport.

4 Monitor and measure your brand performance

Finally, you need to monitor and measure how well your brand guidelines are being implemented and how they affect your brand performance. You can use tools like analytics, social listening, or surveys to track and evaluate your brand awareness, engagement, sentiment, loyalty, and conversions. You can also use tools like brand audits, competitor analysis, or SWOT analysis to assess your brand strengths, weaknesses, opportunities, and threats. Based on your findings, you can adjust or update your brand guidelines to reflect your brand goals and market changes.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?