How can you combine mobile and digital marketing?

1 Why mobile and digital marketing matter

Mobile devices are not just tools for communication and entertainment. They are also platforms for discovery, research, purchase, and loyalty. According to a report by Google, 87% of smartphone users turn to their devices for help in a moment of need, and 70% of mobile searches lead to action within an hour. This means that mobile marketing can help you capture the attention and interest of your potential customers at the right time and place. Digital marketing, on the other hand, can help you build your brand awareness, authority, and trust online. By using various channels and tactics, such as email, social media, content, SEO, and PPC, you can reach and nurture your prospects and customers throughout their journey.

2 How to align your mobile and digital marketing goals

Before you start combining mobile and digital marketing, you need to have a clear understanding of your goals and objectives. What are you trying to achieve with your marketing efforts? How do you measure your success? How do you align your mobile and digital marketing goals with your overall business goals? You can use the SMART framework to set specific, measurable, achievable, relevant, and time-bound goals for your mobile and digital marketing campaigns. For example, you can set a goal to increase your mobile app downloads by 20% in the next quarter by using email, social media, and PPC campaigns.

3 How to optimize your website for mobile devices

One of the most important steps to combine mobile and digital marketing is to optimize your website for mobile devices. This means that your website should be responsive, fast, easy to navigate, and user-friendly on any screen size and device. A mobile-optimized website can help you improve your SEO ranking, reduce your bounce rate, increase your conversions, and enhance your customer satisfaction. You can use tools like Google's Mobile-Friendly Test and PageSpeed Insights to check and improve your website's mobile performance.

4 How to create mobile-friendly content

Content is the foundation of your digital marketing strategy. It can help you educate, inform, entertain, and persuade your audience. But how can you make content that is both mobile-friendly and engaging? To start, use headlines that are short and catchy, as they will capture attention and curiosity. To make your text easier to scan, include subheadings, bullet points, and white space. Additionally, use visuals like images, videos, infographics, and other visual elements to appeal to emotions. Additionally, use language that is clear and concise so that it is easy for your audience to understand and relate to. Finally, use a call to action that encourages your audience to take the next step.

5 How to leverage mobile-specific channels and features

Another way to combine mobile and digital marketing is to leverage mobile-specific channels and features that can help you reach and interact with your audience in different ways. For instance, SMS is a simple and effective tool for communicating with customers and prospects. You should remember to follow the best practices when using SMS, such as getting permission, segmenting your list, personalizing your messages, and respecting the frequency and timing. Push notifications are another useful channel, but you should be careful not to spam or annoy users with irrelevant content. Lastly, QR codes can be used to create interactive experiences for customers by linking them to digital content such as videos, coupons, or forms. You can print QR codes on flyers, posters, business cards, or products to invite your audience to scan them and access your content.

6 How to measure and improve your mobile and digital marketing results

The last step to combine mobile and digital marketing is to measure and improve your results. You need to track and analyze your key performance indicators (KPIs) and metrics, such as traffic, conversions, engagement, retention, and revenue, to understand how your mobile and digital marketing campaigns are performing and what you can do to optimize them. You can use tools like Google Analytics, Google Search Console, Facebook Insights, and others to collect and visualize your data. You can also use A/B testing, surveys, feedback, and reviews to test and improve your mobile and digital marketing strategies.