How can you collect feedback from conference attendees without breaking the bank?

A few cost-effective ways to get feedback from attendees are to work with the show organizer to help send an email survey. But depending on the organizer, it could be costly. Another option is a raffle and to enter, you answer survey questions. The giveaway could be a Bose speaker or equivalent.

In my experience, informal interviews often yield some of the best insights. Unlike structured surveys or questionnaires, informal interviews allow for a more personal and engaging interaction, which can encourage attendees to share candid insights and detailed experiences. This method fosters a relaxed environment where participants feel comfortable expressing their true opinions, leading to more authentic and nuanced feedback. Additionally, the conversational nature of informal interviews can reveal underlying attitudes and perceptions that structured feedback methods might overlook, providing organizers with a deeper understanding of the attendee experience.

Existen muchas maneras que me funcionan y me encantan, pero si pudiera compartir solo 3 serian las siguientes: 1- Regala algo de valor y asociado a tu tema al finalizar una encuesta. Libros, audios, tips, entre otros 2 - Como punto de partida para un juego 3 - Como una encuesta que arroja un resultado que usarás en la conferencia. Ejemplo test de personalidad, entre otros

You can easily use some onlline tools to collect post event information from attendees, speakers and sponsors. I’ve used Google Forms in the past to get feedback from the participants post show. Also if you set up a LinkedIn group prior to the show you can then pose questions to the attendees who are in the group. I like to understand what I can do better, it doesn’t help much for the show that just ended, but it might make a difference in the next event. I find that if you offer an incentive to complete the form like a Starbucks gift card or a chance to win a pair of AirPods there is much better participation in survey results. Everything is transactional, people want to be compensated for their contributions and opinions and sharing them.

There are so many apps and services to choose from that can support your goal of collecting feedback. If you already have a Conference App, the app should have built in features to allow you to collect feedback via polls or surveys. If you don't have an app, there are other services like Slido that can make taking surveys easy and fun for your attendees while they're at the event and after they left.

Incentives can be fun but if you don't have the budget to purchase prizes, you should appeal to them on an "emotional" level, sharing that you are a company that strives to improve your services and event experience but that you need their help know how you can be better. I've received more honest and detailed feedback from surveys and polls through the emotional appeal than through an incentivized request.

Make sure the questions you are asking are leading to the goals you have for the survey or poll and keep it concise. If your attendees are taking longer than 2-3 minutes to complete a survey, then you're probably doing it wrong. Next time, they'll be less likely to "waste" time on doing something they don't gain anything from.

Suelo incluir códigos QR que los participantes escanean y responden tanto a encuestas de Google forms como Mentimeter o Kahoot. Es sencillo de utilizar y sin altos costes.