How can you collaborate with stakeholders to improve commercial design research?

2 Choose the right research methods and tools

The next step is to choose the right research methods and tools for your project. There are many types of commercial design research methods, such as surveys, interviews, observations, usability testing, and so on. Each method has its own advantages and disadvantages, depending on the research question, context, and resources. You should consult with your stakeholders to select the most appropriate and effective methods and tools for your project. You should also consider how you will collect, store, and share your data with your stakeholders, using platforms and tools that are accessible and secure.

4 Analyze and synthesize the data

The data that you collect from your commercial design research is only useful if you can analyze and synthesize it into meaningful findings and recommendations. You should collaborate with your stakeholders to analyze and synthesize the data for your project. You should use techniques and tools that can help you organize, visualize, and interpret the data, such as coding, clustering, mapping, and storytelling. You should also involve your stakeholders in the analysis and synthesis process, as they may have different insights, questions, and interpretations of the data.

5 Communicate and present the results

The final step in your commercial design research project is to communicate and present the results to your stakeholders. You should use formats and channels that can effectively convey your findings and recommendations, such as reports, dashboards, slides, videos, or prototypes. You should also tailor your communication and presentation to suit the needs and preferences of your stakeholders, such as using simple language, highlighting key points, and providing actionable suggestions. You should also invite feedback and discussion from your stakeholders, and address any concerns or doubts that they may have.

6 Iterate and improve the research

Commercial design research is not a one-time activity, but a continuous and iterative process. You should collaborate with your stakeholders to iterate and improve your research for your project. You should evaluate the impact and outcomes of your research, and identify any gaps, limitations, or opportunities for improvement. You should also update and refine your research goals, methods, tools, and results, based on the changing needs and expectations of your stakeholders and users. By iterating and improving your research, you can ensure that your commercial design is always relevant, reliable, and actionable.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?