How can you collaborate with a photographer to create a cohesive digital strategy?

Lo mejor que puedes hacer es una sesión creativa y de referencias, si por ejemplo estás trabajando una marca de ropa de deporte, buscar referencias de otras marcas y hacer una presentación de todo lo que quieres obtener del shooting.

Collaborating with a photographer is hugely beneficial to your digital strategy! First, we'd work together to define your goals and brand identity. Then, we'll plan content types and storyboard the shoot. On-location sessions are carefully picked so we capture images which are authentic to you. The resulting images are edited carefully to ensure brand consistency, then you'll distribute content strategically across the platforms you use, encouraging engagement. Then we'd analyse engagement so we can adjust our course appropriately going forward. It's very much a collaborative process between photographer and client.

Pídele a tu fotógrafo que te de su book y revisa que tenga la calidad que estás ofreciendo al cliente, puedes elegir fotógrafo dependiendo del producto que estés trabajando.

Find a photographer that specializes in the type of photos you would like to have. Not all photographers can photograph all things. You may know a wedding photographer, but they may know nothing about product photography or commercial work. Review their portfolio to make sure they have the technical skill with lighting and creativity to create the photos you desire for your project.

Lo ideal es que al shooting vaya tu Director Creativo y el Fotógrafo, así como personas de la cuenta incluido clientes, para que el DC se encargue de condensar lo que todo el mundo quiere lograr y lo plasme con el fotógrafo.

Planning the shoot is a critical step in achieving a cohesive digital strategy. This entails deciding on locations, lighting, models, and the list of shots needed to fulfill the strategy’s objectives. A detailed plan ensures that both the digital strategist and the photographer are prepared for the shoot day, with a clear understanding of the timeline and expectations. It’s also important to consider the end use of the photos (e.g., website, social media, ads) in the planning stage to ensure the visuals are optimized for their intended platforms. Effective planning minimizes potential issues and maximizes the shoot's efficiency and productivity.

Haz una pausa en medio del shooting para revisar en una computadora con una pantalla más grande que la de la cámara para revisar que esté gustando el trabajo y que las fotos estén 100% en foco.

Diviértete con las fotos, editenlas para darle un look & feel, métanle dise?o gráfico de buen gusto, hagan reels de varias fotos y frases.

Visual content is the foundation of effective digital marketing. Being strategic and proactive with your visual productions only increases that effectiveness. Being reactive and attempting to only capture the moment makes keeping up with visual content demand very difficult. Digital marketing requires a consistent and systematic presentation to work best. An inventory of pre-produced, high-quality, brand-consistent images is a must-have to maximize your digital campaign ROI. We operate in an environment of very astute visual consumers and the quality of your imagery (stills/video/graphics) is critical for business success.