How can you collaborate with a marketing strategist for effective content creation?

Your employer will undoubtedly take notice of your work and talent if you are creative and have a thorough understanding of the business requirements to propose and carry out excellent ideas. Good things come to those who wait patiently, so be persistent and patient in the interim.

In my experience, I found it's important to immerse yourself in understanding your target audience and their behavior. I find some companies promote they're "customer obsessed," but typically its misaligned with who the customer is, what they want, and what they expect. It's more than taking in survey insights, reviewing NPS or tracking customer engagement; you must invest in ongoing research and identify what signals (i.e., from an email campaign to macro environment) and triggers (i.e., from CTAs to mico environment) in your content help customers see value in your content/service/product. Customer needs change for many reasons, so keeping your research fresh and up-to-date can help prevent creating misaligned content for your audience.

I’m a big fan of creating content that works across the funnel. One good approach is to create a top of funnel article that targets a high volume and difficult keyword (normally 2000 words in length) and then create supporting mid funnel articles (3-4x at 1000 words each) targeting a related long tail keyword. At the bottom, you then have a downloadable gated piece of content. This campaign works as it allows you to feed up and capture SERP for a high volume keyword while also feeding down to capture your audiences details and create MQLs. We use this approach quite a lot with clients and it works very well

Team Up: Join forces with a marketing strategist for content superpowers. Know Your Path: Map out your marketing funnel together, covering every stage. Tailored Content: Identify each funnel stage's sweet spot – blogs for buzz, ebooks for depth, and case studies for the final nudge. Guiding Content: Ensure your content acts as a GPS, leading your audience seamlessly through the buyer's journey. Results Rule: Collaborate for content that converts and keeps your audience hooked.

Team up with a marketing whiz for killer web content. Figure out what clicks with your audience - text, video, audio, or pics? Pin down the right spots - websites, social scenes, or emails. Ride the data wave with your strategist for content that slays! Blend in with the trends for more clicks and high-fives.

Collaborate with a marketing strategist by brainstorming catchy content ideas together. Share insights on your audience and their preferences. A good tip is to align your content calendar with key marketing events or product launches. This way, your content remains relevant and boosts overall strategy. Always keep an open line of communication with the strategist to adapt your content plan as needed. ????

Plan your messaging for the week in line with customer expectations. The engagement of your content will very much depend on the customer mission and their motivations over the week. To get it right 1st time, speak to your customers as message and content plans vary from one sector to another.

Before you start collaborating, it’s important to define your goals and objectives. This will help you stay focused and ensure that everyone is on the same page. Communication is key to any successful collaboration. Make sure you communicate regularly with your marketing strategist to ensure that everyone is up-to-date on the latest developments. Feedback is an essential part of the creative process. Be open to feedback from your marketing strategist and use it to improve your content. Make sure you set clear expectations. This includes deadlines, deliverables, formats and any other requirements. Use collaboration tools: There are many available that can help you work more efficiently. Popular options include Trello and Wrike